The other day, Seth Godin wrote about the new standard for meetings and conferences. I loved the article (but couldn’t comment that I did), and have been thinking about it ever since. I talked about it twice with two different people over the last few days, and part of the sentiment Seth put out there found its way into my jumping over a mountain post.
I’m curious what the biggest “wins” would be for social media technology and practice. I’m wondering what we think these tools will really solve. I’m interested in knowing how these conversations will matter or not in a few years.
What do YOU think?
I believe this with all my heart: the way these new tools make the web work for us will (is!) dramatically impact the how/why/when of business communications and collaboration of all kinds. In ways, this impact is not too far afield from what Thomas Friedman talked about in THE WORLD IS FLAT. In this book, we learned how to move things that added value to our organization closer to the core of what we do, and how to disaggregate those things that aren’t as important and push those out to the fringe. It’s never safe to predict the future, but I want you to think about this, and see if it resonates. Disagree with me in the comments. We’ll talk about it.
I believe we’re going to shift back to thinking customer service and community management are the core and not the fringe. I believe we’re going to move our communications practices back in-house for lots of what is currently pushed out to agencies and organizations. I believe that integrity, reputation, skills, and personality are going to trump some of our previous measures of professional ability. I believe the web and our devices will continue to move into tighter friendships, and that we will continue to train our devices to interpret more of the world around us on our behalf.
Tom O’Brien took a chance tonight. He decided to send a pitch to a blogger, and see what would happen. And now, I’m going to show Tom (and you) what happened, first by reprinting his letter to me, and then, by commenting on his letter to me.
Tom sent this from his personal account. It was real and human right from the start.
I’ve been on Twitter since the fairly early days. Pre 2007SXSW, if that gives you a sense. And I give at least one presentation a week, plus DOZENS of conversations in various media spots about the values of Twitter and the benefits. But man, I’m really tired of things not working.
When meeting people in a group for the first time, one question that comes up often is, “How do you find the time to do all that you do?” They’re talking about the daily blog posts, the Twitter, the speaking at events, conversations, my actual job, and my family life. I often answer somewhat jokingly that I just type a lot. It’s only somewhat jokingly. Part of it is typing. But I can share more.
Side note. It’s funny that people are always telling me that I seem very busy. 1, I am. 2, that’s okay. It’s a good thing. 3, Gandhi had the same hours in a day as me. Time is never the answer. Learn to master your calendar, or it will master you.
Here’s a quick way to really turn around your clients: be helpful.
That’s it. There’s nothing more to post. If you can’t figure that out, don’t listen to another thing I say, because “helpful” is much more important than a post on how to blog.
If you’re a local newspaper or another outlet for classified ads, consider this photo to the left of the post a warning shot across your bow. With Facebook’s ability to target us by locality, and with a fairly inexpensive ad rate, why should I look for the younger generation in your print edition *or* your hard-to-navigate online version? Go where the market is, friends. That’s the word of the day.
And if you are a newspaper, looking to stay relevant, here’s a strange thought to consider: what if you atomized and started chasing down the eyeballs, instead of asking the eyeballs to come to you? What would that look like? What if my local paper started running articles in my Facebook news stream, or in my RSS reader, or somewhere else that I’m likely to visit? Hmmm.
Guy Kawasaki blogged a great interview with Darren Rowse of Problogger over at his Sun blog. In very typical Guy fashion, it goes right into dangerous territory, asking Darren’s opinion on Seth Godin’s blog not having comments, Valleywag’s policies, and whether or not the 46,000+ subscribers to Darren’s RSS feed actually read his blog.
You’ll really dig the answers.
LinkedIn is a professional network built around one’s employment capabilities. It is often referred to (I believe somewhat incorrectly) as an online version of your CV or resume. People who use LinkedIn expertly, like Christopher S. Penn, will be the first to say that this service is sorely underrated as a place to develop business, grow your capabilities, and promote your projects and opportunities. Here are some thoughts on amping up your LinkedIn presence.
Write to be Read
The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. Though one should write with robots in mind, this is still a human network, so write as if you want someone to actually read your profile. Here’s the first paragraph of my summary: