The term “backplane” is an IT term that means something like “the hardware connecting communications between all the other hardware. Not a motherboard, but more like if you had more than one server in a rack, the backplane is what makes all the computers talk to each other. Make sense?
Is your business ready for Google+? Are you preparing yourself for more sales?
The last thing you want is to learn about another social network. You’re already working hard to understand how to drive business from Twitter and Facebook and all the other places you’ve been told to spend some time. How will Google+ change things? Should you even bother yet? What’s going to make a difference for your business?
Google+ is a game-changing social network insofar as it will tie together several disparate Google products that all serve businesses such that your efforts to learn the platform now will deliver strong rewards later. Google, the #1 search engine in the world, already ranks your public posts on Google+ quite highly in search results. As nearly 70% of people start the search for your business via Google, why wouldn’t you want to further influence people’s search efforts?
Why Would You EVER Want to Start Work on Another Social Network?
My easiest answer? This social network is run by Google, the #1 search engine in the world and gateway to YOUR business. Why else? Because Google is pressing hard to use this technology to build an underpinning for many of its other services, and this will grow your business, if used well. This platform is a must-use platform, in my opinion. And when should you start? Now. While people aren’t all there yet. Want to see what I’m doing on Google+?
People are booking Chris to speak about Google+, but if you want to start somewhere, watch the videos below, and check out Chris’s new book (see below).
One great value of Google+ is that it makes a great platform for cultivating visibility. If your organization is hoping to “save a seat at the table” in between sales calls, one way to do this is to create compelling content that nurtures your business relationships by educating your community and by making them the hero in their own story. Said differently: If you want to nurture leads while they’re still at the wide end of the sales funnel, using Google+ is an effective addition to your content marketing strategies.
If you’re an educator and you haven’t yet started experimenting with how Google+ might be the next best most amazing and awesome collaboration tool to help your classes do good work, then you’re missing out. There are some great ways to think about this to get you started. Plus, the tool is open to anyone with a gmail account and is free. So, dive in.
I presented on Google+ for Business at the Inbound Marketing Summit this past week in Boston. Here’s the show:
For all that I believe the world has all discovered and become settled into Google+, I’ve heard that lots of people have yet to find their footing in there, and haven’t really set up a home. First off, if you’re still looking for an invite, there are lots and lots and lots of people who have free invites. Just search Twitter for #plusinvites, and you’ll find lots of URLs to pick from.
Lots of people are asking about Google+ and how they can best use it. Some of you have received your invitation, have poked around and tidied up your profile a little bit, but want to learn a little bit more.
I’ve put together a Google+ for Business workshop for you to help with those very things.
I’ve been writing a lot about Google+ , but that’s partly because it’s a very interesting social network environment, and it gives me a lot of opportunity to study a social network at its birth. Once you’ve been on Twitter or Facebook or wherever for a while, you take for granted what it was like in the beginning. This time, I’m capturing interesting things that might be of value.