Shel Israel and Robert Scoble talked about the value of blogging and transparency in their seminal work, Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. But now I’m wondering if maybe I’ve gone too naked.
I finished a conference call a few hours ago with someone who said something that took me aback. Essentially, she said that I share so much on my website that she wonders what else I have to offer. Meaning, if everyone has access to the information I’m providing, why bother going further with me?
Wow. I hadn’t really thought that way. In my mind, what I’m giving you are the bigger pieces of the ideas, the strategies and the tactics, but not the customization and not the execution. THAT’s what I perceive my product is. That’s what you pay for. Plus my network. Plus my knowledge to adapt what I’ve given you over time (course corrections).
You tell me. Am I giving too much away?
Photo credit, kk+