I’m a fan of Jim Kukral’s book, Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue (amazon affiliate link). I’ve written about it before. But I want to reiterate it’s value to you in 2011. As the assault on your eyes and your thought streams mounts, it’s going to be harder and harder to get valuable attention, online or off. Jim’s book handles the online aspects of this from a very tried and tactical perspective. Watch Jim’s speech at the 2010 Affiliate Summit (I’m at the same conference today, only the 2011 version). You’ll get a taste of why attention matters:
If you can’t see the video, click here.