Here are the notes from the Chris Brogan Media broadcast for 08/28/2017. (You can watch this on my Facebook account).
Here are the notes from the Chris Brogan Media broadcast for 08/27/2017. (You can watch this on my Facebook account).
I believe that the most powerful asset to my business over the years has been the network of people I have the pleasure and honor to serve. The fact that I can interview Richard Branson or that Tony Robbins calls me and asks me to make a video with him is pretty cool, but I also cherish and treasure that I’m connected with pastors, burger makers, and an 83-year-old motivational speaker. But the way that most people go about trying to “network” through platforms like LinkedIn makes me want to help you do better. For both of our sakes.
Why I Won’t Connect With You on LinkedIn
There are many ways to use LinkedIn. This is one.
Here are the notes from the Chris Brogan Media broadcast for 08/26/2017. (You can watch this on my Facebook account).
Here are the notes from the Chris Brogan Media broadcast for 08/25/2017. (You can watch this on my Facebook account).
Here are the notes from the Chris Brogan Media broadcast for 08/24/17 (You can watch this on my Facebook account).
Sometimes, everything aligns to tell you that you should revisit a topic. Yesterday, I tweeted out this feeling I’d been having lately: “My most valuable business asset isn’t even mine: the network of people I can reach and talk with if necessary.”
But there are also so many people doing “bad” networking. And I’m grateful for people who can help you get better at this sort of thing.
There’s a dark side and a beautiful future built around every new tool and technology that comes along. For all the brilliance of marketing automation, artificial intelligence, and chatbots, there are all kinds of ways to use these tools to alienate and upset your customers, as well. As with all pursuits, we have to look at the intent of your execution and make sure you’re not annoying the people you most want to serve.
Every time you “set it and forget it,” you’re missing the actual business value.
I use marketing automation of some form every day. I sent out automated newsletters to my subscribers. I schedule anywhere from 20-30 tweets to go out every day from my Twitter account. There are all kinds of parts of my business that are automated. But in each of these cases, I’ve built a system that also allows me to connect and interact directly with people who engage with that information.
I asked 353,000-ish people which blogs they’re reading lately. The answer: almost none. Most replies came like this: I watch YouTube or I listen to podcasts. As much as I preach about audio and video, I was surprised by the answer. And no, I’m not saying blogging is dead. Sheesh.
Watching and Listening are the New Reading
People are reading on average a total of 19 minutes a day. Across everything. That includes texts and emails. 19 minutes. YOU might read more than that. But “people” are not. And you and I are in the business of reaching those people.
Anheuser Busch In-Bev is a Belgian company that owns amongst other things Budweiser. Beer drinkers fall into two categories in general: those who love Bud and Coors and all those “lite” beers, and people who like craft beers. I’ll get back to that in a second. The most recent ad campaign on TV for Budweiser is pointing out as loudly as it can, “We brew this stuff in America!” The subtext: it’s “local” even though a Belgian company owns it and reaps the profits. But let’s go on a moment.
Anheuser Busch In-Bev Also Owns Plenty of “Craft” Beer Brands
It’s funny that AB/IB (can I shrink it to that?) made fun of craft beer in 2015’s Superbowl Spot: