Backwards Advertising- A Wish
Advertisers and companies who rely on them, take note: I would very willingly help you build a database of the kinds of advertisements I’d like to see, and the various ways that I’d love for you to engage me. I’d spend five hours a week on the project, telling you that I want to know about cool events, that I want to know about neat things for my Mac, that I probably don’t need to know about your new car, that I travel a bit for work, but not that much for leisure.
I’ll share with you where I don’t mind seeing ads, and where I’d rather defer the ads until a different point. I’ll share with you my favorite ads (voting like Digg), and I will promise you as much data as you can manage.
You could build a fully functional database around me, and then I’d let you give that information to others. You could sell it. It would be your own personal Rosetta Stone to me, and I’d do it in a heartbeat, and I only want one thing in return.
Stop advertising to me the old way.
Photo credit, Montrasio International
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Comments
I would love this too and have often thought about the concept of reverse advertising. In some ways it seems like the ultimate win-win… you only get stuff you are interested in and advertisers get the ultimate profile of your interests. But then I realize that I likely would not put the time in to maintain or update any such profile. Once the advertising stops I would be happy and my profile would likely remain static. You?
It will get a lot worse before it gets better. Take a look at the continuing serge of start-up companies - many still are in advertising with most being me too or with a slightly different slant. Web start up s think that they can all have a advertising model, job postings in tech are heavy into advertising for now. My only question is as the recession bubbles up who will have the money to buy what is advertised - not Americans!
Me Live… Well, almost!…
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Law librarians in Canada were successful in getting English language legal publishers to provide RSS feeds for their new book titles for us, so we could ignore all the direct mail and email marketing and instead focus exactly on the books we needed. It took 1 1/2 years of direct pressure to one specific set of vendors. But the demand has now been taken up by law librarians in other countries. It’s going to take time, but it could happen….
[…] backed up on 02:11:2008Originally Published: Fri, 08 Feb 2008 13:03:43 +0000http://chrisbrogan.com/backwards-advertising-a-wish-2/… Advertisers and companies who rely on them, take note: I would very willingly help you build a […]
chris - what you describe relates closely to stuff Doc, myself and the rest of the Project VRM crew is wrestling with - jump in!!!
The problem is that they don’t care what we think and they keep feeding us ads we don’t want to see Chris.