It’s amazing what happens when you become a magazine editor. You get to see a lot of people’s writing and think about what it means to deliver a piece of content that works well. Between my own project and the opportunity I’ve had lately to look at dozens and dozens of prospective authors’ works, I’m noticing something very recurring in people’s work: a strong urge for people to write their way off a cliff.
Become a Better Writer Today
If you’re blogging or writing magazine articles, there’s an important piece of the frame you have to improve upon, if you’re most people. Write better endings. Finish up your pieces. Of the last 26 articles and blog posts I’ve read from other people, 24 of them had weak/bad/NO ending. It’s as if people just thought, “Well, I’m done giving you the details. I’ll go home now.”
What happens is that we, the reader, end up feeling a bit off, and we don’t always know why, but we leave the piece with a sense that something just wasn’t quite right. In this case, that feeling could lead to no action being taken, or even the perception that the work isn’t as good as it probably is.
A Simple Writing Frame
I’ve got the simplest writing frame in the world. People who take my Blogging: The Master Class course know it well.
- Opening paragraph, usually something personal that attempts to connect a reader.
- First main point, then explanations.
- Second and third main points, if that’s important.
- How-To information to expand upon the process.
- A Call to Action
In this frame, I show that MY favorite endings push you to take a next action, whether or not that’s in service of my business needs or otherwise. For instance, in my last piece about networking, I said that if you came up to me at an event, I’d give you three other pieces of information. It was a call to action (which a few dozen people actually heeded at the event I was attending).
The point? Leave people with something to do at the end. Don’t just finish up what you’re saying and walk off the stage. It’s just too awkward and stunted.
If this was helpful, take a peek at Blogging: The Master Class. There are lots and lots of helpful information baked into the project. And if you scroll down that page and look at the testimonials, you’ll see some real proof of why it’s important.
And if it wasn’t helpful, then you’re probably already ending your pieces in a great way, and not leading people off the cliff. That’s a good thing. Keep your readers safe, okay?