A few years back, I quit Facebook. I tried deleting my old profile, but in Facebook, that’s pretty much an act of congress, so I just abandoned it. A year ago-ish, I snuck back on, but decided not to do much in the way of “business” via my Facebook. Along the way, I discovered what I think is the real value of the platform.
Facebook Business Value Isn’t What You Think
People ask me often about advertising on Facebook. I have no idea. Every time I’ve done it, nothing much happens. Jon Loomer knows better than me. That’s his thing.
I started blogging in 1998, back when they called it journaling. My first site wasn’t really blogging software. It didn’t exist yet. A bunch of my sites have been lost to software companies folding. Then eventually, I landed on blogger.com, ported some of those posts to WordPress, made a lot of mistakes, and finally settled into chrisbrogan.com staying on WordPress and staying in the same rough area of the universe (though my focus changes every few years).
I won’t stop blogging
I love it. I love having a platform where I can reach out to people, share my thoughts and ideas and insights, and find ways to help others.
I was on MSNBC’s Your Business with JJ Ramberg, with my co-panelist Larry Broughton. We discussed underpants, second locations, and virtual assistants. If any of that is your thing or if you just want to see me chatting in a tie, here you are:
I’m a business advisor and educator. My job in one way or another over the last several years has been to help businesses figure out how to market and sell better using digital tools. That makes my job basically business advisor and consultant.
I’m not a social media expert.
I don’t care about the tools. I care about the interactions. I care about business making. I care about helping professionals communicate and connect.
Lately, I’m finding lots of interaction and fun on Facebook. I once wrote a post about how I was leaving Facebook for Google+ because whoa, that’s the future. Until Google decided it wasn’t. And I’m reasonably well known for loving Twitter and being an early adopter of it.
Which social network is right for you?
The real answer? The one you like. I like Instagram plenty. I like Facebook more than I ever did before (no real idea why). I even spent a half hour today in LinkedIn (which I usually complain about).
Content marketing is the art of using content of any kind (blogs, podcasts, newsletters, and much more) to reach prospects and customers and influencers, and warm them up for the potential of a purchase. You can have an offline business and use content marketing. You can promote yourself, a book, a store, a church, or whatever it is you need to do.
The art of content marketing is to create information that entertains, informs, and then CONNECTS a potential buyer with what you do/offer.
I started stalking Brian Clark of Copyblogger back in 2006. Hard to imagine that I’d already been blogging for eight years when he showed up, but I knew from the start that Brian was smarter at a lot of things than I was, and that he’d go far. He, on the other hand, thought I was a weirdo and wouldn’t amount to anything. (Long time joke, but true story.)
Brian and I Have Collaborated In Many Ways
Brian was faster to the idea of helping people learn what they needed to know about the business side of the web in a more formalized way. And he created years of content that people really couldn’t rival. While I dabbled and explored and investigated and changed lanes, Brian stayed very tightly on a single mission, helping you move the needle on your business.
I’m working through a few ideas, but I’m a little bit stuck. And as I haven’t been invited to speak at a conference this week or next (where I get a lot of thoughts and ideas), I decided to put on a conference in my living room. The content doesn’t quite matter, because it’s my conference.
People ask me all the time which conferences are the ones to attend? My answer: your own.
I was lamenting the fact that business has been slow over the last handful of weeks (end of the year and first of the year aren’t exactly the roaring seasons for keynote speakers and professional development experts), but a little change of perspective really turned me around. Because there’s a lesson in it that would be useful to an owner like you, I wanted to share it with you.
Measure Your Wealth in Options
The last few weeks have been slow, yes. But that means that I can accept the following truths to go along with it:
I recently picked up the Amazon Fire TV Stick so I could stream movies from Amazon Prime on my TV for the kids and stuff. I figured it’d be a little more “family” feeling than watching off my 11 inch laptop screen. I suddenly learned so much more about visual media and how much it’s coming to mirror the way USA Today thought about delivering information from as far back as when they launched in the early 80s. We love molecular media.