I got back from my fourth trip out to Social Media Marketing World (run by Mike Stelzner and team) and had a blast. I also came back quite inspired. Though I rail against “social media” quite often these days, I caught the thread of what it should REALLY be doing for us. It’s about making sure you’re out there serving, and part of that, is getting your voice out there to help. If you’re not down for reading, here’s a podcast episode that covers it a slightly different way, but gets the gist of it.
Get Your Voice Out There
I was reminded at this event by my friend Gary Vaynerchuk that the real value, the real opportunity, the VICTORY you can seek, is to use your voice to help others. You can connect and share and help people do amazing things in your world. It wasn’t any specific thing Gary said. It’s the fact that he built a huge media business around himself that continues to generate more and more business opportunities for him and the organization. And I’m not saying to clone what Gary does (you CAN’T be Gary – he’s singularly a force!), but instead, to think about how YOUR voice can serve others.
I’m sitting at the airport in San Diego after speaking at Social Media Marketing World, one of two events with “social” in the name that I actually like. It’s not that I like the event. I like the people. I like who I get to talk with here. It’s a wild kind of “just for us” experience where I get to talk with people I really appreciate and admire. Lots of them. Thinking about this had me thinking about my success.
The Secrets of My Success
Here’s a sampling of the people I spoke with today:
There’s a super easy answer to how my career really got started. It’s all related to one simple detail: I connected with people who were doing cool projects in the space I wanted to work in.
Every Monday, I shoot a little video to the members of my Owner Insider group to help them in some way. We’re on a mission in there: to help you put more wins on your board. I wanted to share one of my “Monday Nudge” videos to show you what that looks like, but also to tell you what I’m telling my Insiders: “busy” is a trap.
Your email back to me said you’d have the food here in about 30 minutes (you gave a specific time). A few minutes after that I called the store.
Why do people look at failures as such a bad thing? Why not look at it as feedback. “Well, that didn’t work. Now what?” That’s the magic pair of sentences, by the way. That gives you something that so many people overlook: your invitation to restart.
Restart and Restart Again
I’ve fallen off my personal fitness wagon. Depression and stress got in the way (the excuses never matter) and whatever, but I stopped going to the gym so often, started eating bad things again, and kapow. Here I am back at the start.
My buddy Tim Sanders just launched Dealstorming today. It’s an amazing book about how to deal with sales from a guy who’s helped some really big companies (and some smaller and medium sized ones) do some great work.
I read the book, and spoke with Tim (podcast episode coming in just a moment) and it’s just some really great work. Tim’s a great storyteller and he interviewed hundreds of people to make this book really shine.
The Best Allies Think Ahead FOR You
I just saw an ad for a high speed Internet provider. The rate they quoted was really attractive. I realized that I could probably get 40-50 more megabits of download speed and 90 more megabits of upload speed for $40 less a month than what we’re paying now. And then it dawned on me that my current Internet provider sure hasn’t done much to make sure I’m getting the best price.
The following is a post sponsored by Staples, but every word of it is mine and my opinion, etc. They are a partner of mine because I love the company and have for years. But the post? It’s a me, Mario!
Here’s a strange situation: people come to me often and say “I’m not really sure what to do to get more customers.” It’s strange because I think the answer is always so obvious: be helpful. Our job in most every business is to help someone else succeed. Isn’t it?
When you walk down the main street of any small town, you’ll see businesses with signs showing this or that service available for people, plus shops of various kinds. Why do people think it would be any different online? If it’s not obvious what you do to help others, why are they going to spend their money with you?
What do you solve?
People spend money to solve something. My company gives people business systems to improve their personal leadership. But we get even more specific. I show you how to earn more customers. I show you how to set up your day to get the RIGHT things done (screw getting “more” done).