Where Should You Put Your Content?

Print Room Beamish

I’ve been asked by subscribers of my personal newsletter how I decide what goes on my blog and what goes into my newsletter. I think the answer differs depending on your strategy, but I’m more than happy to tell you how I view it. I put information that sells on my blog, and information that nurtures in my newsletter.

Continue Reading

Watching Mitch Joel Blog

Mitch Joel

I’m a Mitch Joel fan. I’ve also been lucky to have dinner and then breakfast with him over these few days. I’m now watching him blog. It’s fascinating. Mitch is such a smarter writer than me, such a better, more thoughtful blogger. You know, Mitch has a huge past in music journalism. He was a BIG TIME journalist back in the day. And maybe that’s what I’m seeing.

Continue Reading

Our Responsibility as Media Channels

Jacqueline Carly

Going into 2012, I’m thinking that we are very responsible to consider what we publish and curate as media channels, should attention, platform-building, and better community relationships be our goal. In thinking about all your various uses of social networks, if you are working with the mindset that they are all tied together as a larger media property for yourself, it becomes important to think about what you’re putting through those channels. Attention is a currency, and if we spend too much of other people’s attention on frivolous posts and shares, we risk losing that attention.

Continue Reading

We’re No Experts

No Expert

I’m listening to Patton Oswalt read his book (amazon affiliate link) for nerds. It’s a totally wonderful book, and his narration makes it pop up even better still. Why? Because he’s a professional actor, as well as a darned good writer. His voice for this is perfect. His reading isn’t literal to the book. He keeps adding in liner notes. Hell, Michael Stipe from REM shows up in the reading.

Continue Reading

Black Friday for Bloggers

Now it can be told

Okay, when the Copyblogger theme (affiliate link) came out a little while back, it wasn’t that long after [chrisbrogan.com] got a new theme. As we share a design team, I wasn’t exactly calling Brian Clark out for it, but if you look at the graphic above, and then you look at my site (not on a mobile device), you’ll see that um… it’s pretty similar. Right? We can admit this now, right, Brian?

Continue Reading

We Are a World of Fledgling TV Stations

Stalking cats are just the beginning

In the old Weird Al Yankovic movie, UHF (amazon affiliate link), the loose premise of the movie is that Al inherits a UHF tv channel that’s failing, and has to turn the ratings around to save the station. Soon, all kinds of strange shows come into existence, such as “Wheel of Fish,” a game show where you compete to win various fish (red snapper. Very tasty!). Their winning hit is a children’s show run by Stanley Spudowski, the station’s janitor (played by a pre-racist Michael Richards), with bits like letting kids drink from a fire hose.

Continue Reading

Are You Writing Chapters or Episodes?

Harold Getting His Own Candy

This came to me quite suddenly the other day: a lot of how people interact with your stuff online, especially on your blog, has a lot to do with whether you’re writing chapters or whether you’re writing episodes. They’re quite different, obviously. Let’s dig into that.

Continue Reading

Recycle Your Blog

Colourful row of recycling plastic dustbins

If you’ve been fortunate enough to write your blog for any length of time, I can almost guarantee that you have posts from the early days that people haven’t seen that are still relevant. It’s not that they might be the best thing you’ve ever written, but they can still be of value.

Continue Reading