17 years. That’s how long I’ve been blogging (as of the moment I’m writing this post). I started in 1998, before there was blogging software, back when it was called “journaling.” A lot has changed in my life since then (two major relationships, 4 companies, the birth of my children), and obviously even more has changed with the world.
Has Blogging Changed Much Over the Last 17 Years?
The short answer is yes. The tools have changed immensely. My first “blogging” was really using a WYSIWYG software called Trellix (I’m stunned that they still have a basic web page up). I then dabbled with lots of tools, some of which included Blogger when that came out, a few short forays onto less successful platforms that later died (and ate my posts) until finally landing on WordPress in one form or another. I regret that the Wayback machine really only captures a few iterations of my site starting in 2001, because of course, I changed URLs at the drop of a hat and can’t really even remember some of the others (remember Angelfire? Livejournal?).
The effectiveness of blogging has changed (decreased in some cases, increased in others). The reality of who uses blogging technology has changed (22% of the Internet runs WordPress at present), even if not everyone is blogging. People are less interested in owning their own real estate, it seems. People are happy to “blog” on Tumblr, on LinkedIn, on Medium, wherever they feel the people are these days. Some folks see Instagram and Pinterest as photo blogs, for instance. None of these places gives you much “equity” for posting them away from your primary URL, as it were.
And there’s more.
Blogging as Content Marketing Has Changed
I’m surprised by how blogging has become more of a tool for straightforward marketing as opposed to its past as a kind of Kumbaya zone of “sharing of interesting ideas.” Years ago, the advertising world lost their mind when I wrote a sponsored post. Now, everyone does that. But that’s not really the meat of content marketing. That’s not what I mean when I talk about it.
So instead of just blogging about it in detail, I propose a trade. I wrote you a Content Marketing Mastery ebook about blogging, which I’ll give you if you’re willing to jump on my email newsletter. Deal? In it, I give you much more than a history lesson (there’s really not much of a history lesson in there at all). Instead, I walk through six ideas with action steps to help you work through making your blogging more effective as a content marketing tool.
Grab Your Free Ebook
Simply fill out this nifty form and I’ll give you the download link for the ebook. Deal? Awesome! Let me know what you think!