It’s not about you. It’s not about you. It’s not about you. Promotion is NOT the art of “Could you help me tell the world about me?” That’s not how it works. That’s the LEAST good way of trying to promote things. It’s the jerkiest and the most self-serving and it’s the one that rankles people who receive your request to help them take over the world.
Okay, so this problem is a bit more of something I deal with than something you deal with, because a LOT of people like to ask me to tell the world about them. Daily. Multiple times. I just looked in my various places and someone in my DM wants me to promote a video where he talks about himself to someone else. I looked in Facebook and someone wants me to help with a new project by sharing how awesome he is. I have five different emails that are requesting my time so that I can help someone promote themselves.
Promotion is a powerful part of marketing and sales. But “let’s talk about me and my awesome stuff all the time” promotion sucks. It’s not a very good relationship building tool. It’s not a very effective approach. It doesn’t really endear the promoters nor does it usually wow the people being pitched.
Promoting just causes is awesome. Promoting products and services and ideas because we think they’re awesome is awesome. Drawing attention from time to time to something you’ve created that’s clever and/or appeals to one’s audience is reasonable and useful.
Asking everyone you know to talk about how awesome you are? Just not as useful.
You know who’s awesome? You are. But don’t ask me to tell other people that I said so.