chopping wood

There are chores to using social media to improve your business communications. You may or may not be experimenting, but if you’re hoping to drive business using these tools, there are chores involved with this. Obviously, it depends on your goal as to what these chores might be. Here are some chores for you to consider. Rewrite the list for your business needs.


I’ve taught you how to grow bigger ears. Once you have those in place, you have to use the tools to listen daily. More than once a day is ideal, but it’s up to you. I go to my listening tools to listen for customer service issues (with me or my products). I go to my tools to listen for opportunity (I have searches set up for potential business wins). I also go to my tools to stay current with what’s going on out there.

Build Useful and Entertaining Information

I make content here at [] so that it’ll catch your attention, stimulate some thought, equip you to do something. Some of what I do here is for lead generation. With more ways to be helpful being launched by me every month or so, there are more ways that I use this blog to build bridges between your interests and my potential solutions.

Build Lists

You live or die by your database. Jeff Pulver taught me that. He was right. I work every day on building my email newsletter list because if I can offer you recurring value there, I’ll have the opportunity to reach out to you when I’ve something else that you find useful later on. If you’re not working on lists as part of your social media efforts, you’re missing an opportunity.


I spend 50% of my time connecting with people, by commenting on their blogs, by replying to their tweets, by answering their questions in my own comments section, and in various forums like Third Tribe Marketing. Connecting is where I can promote others who are doing amazing work. Connecting is often where opportunity pops up. The more I spend time networking and building relationships, the more I get lucky.

What Other Chores Are There?

These that I’ve listed above are the main chores: listen, connect, publish (which I’ve called “build” in this post). I make sure to do pieces of this daily.

Beyond this, I have chores that I do a little less of, but that are as important:

  • Build ecosystems: add products, services, and community bridges to my primary projects and ideas.
  • Find owners: build relationships with people who will come to define the extension of what I’m doing and building.
  • Talk with kings: spend time with brilliant minds, both established and rising stars, so that I grow my own capabilities and opportunities.
  • Extend my media: connect with non-social media communities and expand my reach.

Chores Make It All Work

Chores are tasks in service of your work and its purpose. If you’re building out a healthy donor community for your nonprofit, you do what you can to connect and build relationships. You spend your time finding stories that resonate. You look for ways that tools break down barriers to giving. If your purpose is promoting your book or your software or your whatever, then you spend time finding new ways to interest people in what you’re offering and make them aware without making yourself seem like a pest.

Above all else, chores are units of measurement for realizing whether you’re just playing with all these toys or if you’re building something of future value.

I write my chores down on a poster in my office. The more I can keep on task, the more I can accomplish.

What about you?

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