Compelling Facebook Fan Pages

Mercedes-Benz

I asked people to point out the most compelling Facebook fan pages they knew about. I was asking because I am interested in making something actually happen on Facebook. My efforts to market within Facebook haven’t gone especially well. I can move a lot of people around other parts of the web quite well. But inside Facebook? Where there are TONS of people? Nothing. I never seem to get motion. So, I asked the community who they liked. Here’s who they pointed me towards:

Debt Wise

Debt Wise

Debt Wise

Social Rank

Social Rank

Social Rank

Living in Pleasanton

Living in Pleasanton

Living in Pleasanton

Diesel

Diesel

Diesel

The Pampered Chef

Pampered Chef

The Pampered Chef

Bigelow Tea

Bigelow Tea

Bigelow Tea

Lake Nona Pools

Lake Nona Pools

Lake Nona Pools

Prolific Living

Prolific Living

Prolific Living, but the part I like is a bit further down:

Smart thinking

She has an email marketing signup embedded in there.

So What’s Compelling?

We respond to the graphics and prettiness of well-crafted FBML (FaceBook Markup Language). We like offers, evidently (I didn’t think this was so, but the stats seem to prove it). We like things that keep us in-system (within Facebook as opposed to sending us outside of Facebook). We like feeling that by being here, we’re getting something special. We like sharing if it’s something we like.

Still On the Fence

I’m still on the fence. I’m debating putting together a few Facebook fan pages to test some things, and as I do this, I’ll share more information. I’ll share even more information inside Third Tribe Marketing, where my LevelUP series is a promise to share my marketing insights behind my own projects throughout 2011.

But what about you? Do you find the above examples compelling? Do you have other compelling examples? (Remember that URLs get sent to quarantine and I have to manually approve them, so give me some time.) And what do you want from your Facebook experience?

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