I’m working on a new post, but I want to make you watch this video ahead of it. I won’t explain why yet. Just go with me.
I have a secret weapon when it comes to building my business, and it’s something I definitely can’t train you to have. I love to share thoughts and ideas with people. I love creating posts. Text, video, audio. It’s all great for me. I love sharing.
My Secret Weapon
The beauty of such a secret weapon is that you can learn more about me and about my business and about whatever it is I do that helps you thrive. It’s great because it’s a way to stay in contact with you, a way to share another perspective, a way for you to “mind read” and learn how I look at challenges.
You can read (ironically) a blog post every day or so telling you that blogging is dead. They tell you to write into Facebook notes or into Medium or anywhere but on your own blog. They tell you that no one visits blogs any more. And whoever “they” is have lost tons and tons of opportunities over and over again while shifting between platforms while giving you that advice.
Blogging Is Not Dead
Blogging is alive and well. People create content of varying levels of value every day. There are dozens and dozens of posts created on some sites each day while other people have switched to a weekly frequency. But millions of new pages of content are created daily, no matter where you fit in the spectrum.
You’ll see that it’s interesting how people explain what they do and how they explain whether buyers KNOW they need the person’s offering or not.
I spoke with some really smart and wonderful people about podcasting. Here’s the video:
Can’t see the video? Click Here
As the co-founder of PodCamp, it was interesting to participate at the most recent PodCamp Pittsburgh (this is their tenth running of the event). I was nearly surprised that nine years later, we’re still talking about which microphone to use and how to monetize a podcast. But that’s technically WHY we still run PodCamps. Because people still have that question. It made me think, though.
The Next Event I Might Run
I spoke with Carla Swank from Nashville a few times. She’s part of the team running Craft Content, which is their own project but that follows the BarCamp/PodCamp/other similar events legacy. It was exciting to see the new brand, the new ideas, the different spin on what is out there.
I’m a big fan of the work of Dr Nick Morgan. In my circles, when people ask me advice about how to be a better professional speaker, I tell a somewhat backhanded and loving story about how I paid for a day of Dr. Morgan’s time, hellbent on having him make me a much better speaker. I loved everything he had to say. It was brilliant, full of really important details and ideas. And I couldn’t really make good use of any of it.
Dr. Morgan mentions it in this post. For instance, “The good news for you conference organizers, then, is that if you hire Chris you’ll get something largely new each time. In spite of my best efforts.”. (emphasis mine)
A Peek Into How This All Threads Together for ME
I’m sharing MY personal setup. You can do yours any which way you want. But There’s some method to the madness, and it’s all contained in that picture above. I wanted to show you how it works for me.
My mom (and sometimes my dad) blog quite regularly on a site called Mom Pop Pow. I can’t post the link, because it’s thrashed with spam right now. The site was hacked. Last time Mom checked, there were many WordPress plugins that needed updating. Those might be the culprit, too. WordPress maintenance can be a part time job, I swear. And even if everything were 100% buttoned up, there are still malicious people out there looking to take over your site. It’s happened to me. Twice. Expensively.
So Now My Mom and Dad are Drug Dealers
You’d think that if you visited their site on the day I wrote this. But they’re not. Mom writes book reviews. She writes about trips to museums. She writes about things that face the Boomer generation. It’s a pretty awesome blog, says her biased and overly proud son, because it’s about what SHE wants it to be about.
A friend recently emailed me and said she was having a crisis of faith, that her attempts to work with people weren’t going especially well, that she felt a bit lost in it all. I gave her some fairly harsh feedback, but all in the service of love. The shortest version of my response to her? “You have a white truck, not a business.”
Define Your Business As Clearly As You Can
When I talk about a “white truck” business, here’s the thing: if you buy a white truck like the one in the picture above, you CAN do pretty much anything with it. You could be a landscaper. You could haul stuff. You could help people move. You could start a logistics and delivery organization. Whatever. There are LOTS of ways to use a white truck.