Seth Godin says Anil Dash has discovered bullhorns are overrated. I agree that bullhorns, as a shouting tool, are not very useful. I disagree that having a larger twitter following is not useful. It depends what you do with them.
I have a hundred thousand followers on Twitter. I follow back about 93,000. I don’t see most of what you tweet about. I use search and lists to keep up with what I can, but the software API can’t even serve all your tweets to me.
But there’s value in that number. I get value in the following ways:
- You find the good stuff for me, so I can learn more.
- You promote social causes that I support if they resonate with you.
- You visit the great voices I share with you, growing their audience and potential for relationship.
- You help spread important news like Amber alerts fast.
- You support the better of my posts. (Heck, sometimes you support my posts that I don’t even like.)
- You keep me in the loop and talk with me when we both have a moment.
I get tons of value from Twitter every day. Heck, just today, I mentioned on Twitter that I’ve made the Roger Smith Hotel my exclusive hotel in NYC, and that spurred a new conversation with a hotel in Boston. I spoke to the folks at Legal Seafoods, after they noticed I recommended them to a friend visiting Boston. Now, they’re going out to buy my book, and so I offered to swing by and sign it and talk.
I get value every day from Twitter. It’s my serendipity engine. It’s my liner notes.
Where Seth is right, however, is that bullhorns are stupid and useless.
But no value in Twitter? Not on my watch.