I’m a big fan of Jennifer Aaker and Andy Smith’s book The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change (amazon affiliate link). It’s not only a book about social change, but it’s a book about understanding the formula for how to use web tools to build marketing value. It’s only extra awesome because it helps the social cause moment.
Aiker works down the hall from Chip Heath (Made to Stick, Switch – wait, did I call him Chip Heath or Chip Kidd in my video? You tell me!), and in a way, it shows. Dragonfly Effect has a great memorability factor and a formula that you want to absorb and apply to your own projects. Check out my review.
This book goes into my top 10 for 2010 as far as marketing books that actually teach you something. I really recommend Dragonfly Effect. Let me know what you think of it.