Simms Jenkins sent me his book to review, and I bought Brandon Eley’s book at BlogWorld Expo. When I got to read them, Simms Jenkins has a solid primer in email marketing with The Truth About Email Marketing (Amazon affiliate link), and Brandon’s Online Marketing Inside Out. They’re both exactly the kind of books I’d give to someone with some marketing background who wants some tool help and some overview/primer information to work from. If you’re a pro at either, you’ll mostly nod your head, find two or three tidbits, and move on, but if you’re starting out or moderate, they’re both great books to consider.
Here’s a video review:
If you can’t see it, click here.
Consider picking these babies up, if you’re in the boat of needing such: