Shift Your Social Media Usage to Fabric Mode

When social media came out and for the next many years, people have treated it like a main course. Ultimately, it’s more like a condiment, or a texture. It’s time to move it to the “fabric” mindset. 2013-05-31 07.33.55

I was talking with Jacq about our upcoming talk at State of Now about how one starts a health reboot. In brainstorming, we both realized that we use social media and social networking tools to help with various aspects of our fitness and health. But we don’t make a “thing” out of it. We just do it. The tools just get us to the information and the people. Does that make sense?

The “Fabric” Mindset

The reason we all have at least one computer and probably a smartphone is that they became easier and easier to use. There’s some quote I can’t really remember right now that says that technology becomes really interesting when it shifts from being magical to being commonplace, when, in other words, it just becomes part of the materials we use to make up our day. It’s time for us to think that way about the whole social media thing. It’s been time for a year or two.

The Debates Aren’t All That Worth It

Should you be on Facebook? Who cares? Maybe. Possibly. Should you check out Google+, even though everyone swears it’s a ghost town (of over 600 million users)? No. Don’t go there. No one you know is there. Only Barack Obama, The Dalai Lama, and a bunch of boring astronauts. Is Vine worth it? No. Absolutely not. Six second video is as stupid as 140 character limitations on social networks and it’ll never take off.

The debates aren’t interesting. No one cares whether you’re still deciding to get on this or that social network or use this or that tool. You don’t have a Pinterest strategy yet? Great! It’s perfectly fine to sit that one out (unless you’re selling to women and then you’re kind of silly for not being there).

My real point here? The debates aren’t making you money.

Fabric: Use it as PART of the Plan

I’m looking through the various questions in my inbox from readers of my newsletter and listeners to my radio show. In every single case, someone’s asking me a question that has nothing to do with social media, but they’re asking with a lot of social media-related terms and thought processes.

I once asked Mitch Joel a question about how to get more people to buy cars using social. He said, “Don’t. Stick flyers on the windshields of other people’s cars and invite them to the dealership.” He was 100% right.

How do *I* use social media and networks right now? I’ll give you the list:

1.) Point people to content I’ve created that is helpful. (The content, in turn, sometimes points to things I sell.)
2.) Connect with people I want to nurture relationships with, and/or answer questions from my community.
3.) Learn from experts that I’m interested in learning from.
4.) Get timely information not typically found in Google (or Bing) about a topic.
5.) Get friend-vetted information <-- this one is so important it should almost be #1.

But what I don't do:

a.) care about follower count.
b.) worry about Klout/Kred/Konstipation
c.) worry about comments/likes
d.) care about the trends

Fabric Mode

Use these tools for your pursuits.

* I need to sell more. Now what?
* I need to learn more about _____. Now what?
* I want to connect with like minds about _____. Now what?

You’ll find the world is a lot more fun.

Oh, and one more thing: you hereby have permission to NOT use whichever social networks you don’t feel like using or don’t like. Tell people you have official and sanctioned permission. Yep. A hall pass. Stop using social networks you don’t like. Today.

Good? Good!


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