I’ve been reinvesting in my efforts to understand and use Facebook. My first big experiment has been to build a Blog Topics Facebook community to accompany my subscription service. So far, with a little bit of promoting, pushing, begging, and about $80 in ad spend, I’ve got just under 1300 people on the page, and have had some really lively interactions. What have I learned?
With Blog Topics, I put up a post or idea 3-4 times a day. People respond at different times. As Facebook is a lot more like a stream these days, I note that others tend to comment at varied times of day according to where they live. Because Facebook doesn’t allow for scheduled posts (directly), I haven’t investigated scheduling things for times when I’m asleep.
I post my questions and ideas to spur on conversation. The more times I guide people towards community involvement, the more that rewards me with a few new subscribers to the blog topics newsletter and with a few new people to get to know. Both are important.
I’ve done a lot to interact with the people who comment back and forth on that community. I am interested in finding other fan pages about blogging and see whether my contributions there would be welcome. I wouldn’t actively troll for new followers, but I’d try to be helpful in a way that encouraged more exploration. This is how we do it in blog commenting. Would it work the same in FB? Have you had experience like that?
Curious to Know What’s Worked Well for You
As we explore Facebook’s value a bit more in coming months, I’d love to hear your take on what works, what doesn’t, and what you recommend to your friends and clients. What do YOU like in a Facebook page? And what do you recommend I do better?