One of the biggest pushbacks I hear from people when I talk about how wonderful I think Google+ will be for business professionals is that they’re tired. They’re tired of joining a new social network. They’re tired of going through the dance of re-adding their friends and connections on yet another platform. They’re tired of having to think up even more content for yet another platform, after having finally committed to Facebook or Twitter or wherever else.
Social Media Fatigue
For a lot of people, the fatigue comes from that sense that they’re doing all the work, but not seeing the results. For another group, it’s that feeling that we’ve all done this before, so why do it again? For others, it’s just that we’re getting to the point where we feel maybe that we’ve shared all we can think of sharing, and we’re tired of rehashing the same old things over and over again.
Are any of these you?
Writing about social media can be boring. Writing about how to empower people, however, is pretty much always interesting. Telling people the same old thing on Google+ that you’d have shared on Twitter or Facebook or LinkedIn is about as boring as it sounds. Maybe try doing something new with the platform. On an absolutely random post about eating the Swedish meatballs at IKEA, I got a comment back from writer and all around interesting thinker, Jeff Jarvis, about how he not only likes the Swedish meatballs, but he admits to liking Taco Bell. For whatever reason, I came away from the experience thinking, “Huh, I wouldn’t normally get into these conversations, inane as they are, on the other social networks. I wonder why I’ve given myself permission to do so here.”
Wake up. We can all find new ways to talk about social media by NOT TALKING ABOUT SOCIAL MEDIA. (Queue the Fight Club comments.) The thing is this: we’re using these tools to enable new connections. We’re using them to make different kinds of business happen. We’re using these tools to help causes that matter, and so much more.
It’s Your Choice
Look at your last 20 posts on any social network, and/or your blog. What are you talking about? Do you find yourself interesting? What else could you talk about instead? What would really change the nature of the conversation? How could you move from “talking about what everyone else is talking about” into talking about what’s next, what’s new, what’s personal, what’s helpful?
Make Your Own Media
These tools let you tell the stories you want to tell. They let you make something meaningful to you, to your business, to your pursuits. Nothing dictates how you use the tools to be your own media platform except your imagination and your ability to create. With that in mind, think up a few ways you might want to put these tools to use to tell the stories you want to tell.
- If you’re a real estate professional, why not bring the neighborhoods you’re selling to life in stories and videos.
- If you’re a freelance photographer, share the stories behind the photos.
- If you’re a corporate blogger, tell us the passionate stories behind the big official posts.
- If you’re writing just for your own passion, show us what you’re passionate about.
- If you’re someone selling something, tell us the stories around that product or service.
The opportunity is for us to make something interesting and worthwhile, to be helpful, to empower others, to encourage and inspire others. If we’re fatigued, let’s all wake up.
I’ll do it too, okay?