New from Brian Clark of Copyblogger: Authority Rules, a free report to download (no crazy barriers or forms) that helps you understand what it is about certain websites that earn our trust and develop a reputation. It’s interesting, because Brian’s report expands on stuff that Julien and I talk about in Trust Agents, so I’m excited to read Brian’s thoughts about it at Authority Rules.
It’s free and it’s interesting. Swing by and pick up a copy of Authority Rules. I’m already making some notes for how I’ll use what I learned there. It will help my clients, so it might help you, too.