Want to become a more effective communicator? Put your most important point right up front. Make it the first thing people read when they read your writing. This works for blog posts, emails, business writing, and in lots of other places, as well. In fact, probably the only place it might not work well is in a mystery story. “The butler did it” probably isn’t a good way to start a mystery.
People are time-crushed
They don’t have time to follow your mysterious secret as it unravels. Believe me, I’ve read plenty a blog post and an email where the details or important parts are buried at the bottom. But I’m sure that I’ve also missed several posts and emails.
Coworkers used to tease me that I didn’t read the bottom of any email longer than 3 paragraphs. They were right.
It lets you build on the point
As you write down the page, start with the most important stuff and then use whatever more space you need to support what you just wrote. That’s the point. We’re all in the same mindset from the fact you led off with the good stuff, and now we’re seeing the meat of your idea come onto the bones of your point.
If you drive us all the way home, then finish with a point or idea that leaves us thinking. And always keep in mind what you’re hoping the writing will accomplish. Are you informing? Convincing? Requesting? Try to leave your piece with a call to action that reflects this. “Call to action” in this case just means what you hope your piece’s reader does next.
This returns value almost immediately, once you learn it and practice it well.
Your writing tips?
How will you build on this?