I’m really happy with what Jim Kukral put down on in his book, Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue (amazon aff link). By the way, Jim, I think you get the reward for longest subtitle ever. The book is full of actionable advice for how to use the online world to improve your business marketing. It’s geared more towards smaller to medium businesses, but a savvy enterprise buyer would get some value out of it, too.
I don’t know how to say this appropriately, but I’ll say it like this: I was pleasantly surprised. Jim’s a good guy, a smart guy, and a person I like spending time with at events. But I didn’t realize that he’d actually turn out a decent, serviceable book. It’s really useful. Like, go back to the bookshelf, take it down, and pluck a few more ideas for a project useful.
Get you some attention: