Interviews are great content, if you can do it well. I’m lucky to have been on both sides of interviews for years. Sometimes, I give them; other times, I host them. I was asked for thoughts on how to give better interviews by Diane Brogan from Mom Pop POW!, and here’s how I answered. This advice, by the way, is for the actual conducting of the interview, not the research, or any of the other facets. We’re starting in the middle.
On the odd shot you want the advice without watching the video, here are the bullet points:
Again, this is mostly covering what to do once you’ve already landed the interview. I started, as I recommended, in the middle. We can cover more.
Questions? Thoughts? Experiences you want to share with others?
And, want to see if I practiced any of this when I interview someone? Here’s my interview with Disney CEO Bob Iger. Tell me what you think: