I really like the Hootsuite (affiliate link) publisher function inside of the Hootsuite Twitter application. Not only can you schedule tweets, but you can see it in a form that lets you better understand what you’ve got planned for the day, week, month, etc. I’ve shot a short screencast to show you why I like the feature. If you can’t see the video, click here. Essentially, I just walk you through how to schedule tweets, and/or what they’ll look like in the publisher.
The best thing this allows you, as a marketer and communicator, is a way to better understand just how self-promotional you’re being. Putting 5 tweets into the day I recorded this that promote myself means that I’ve gotta consider putting 15 or so tweets about other people’s stuff into the scheduler as well, so that I’m promoting people besides myself, and that I’m sharing good information that’s not mine. I do this so that people don’t tune me out as a marketing machine, and so that people know that I care about information that I didn’t create, as well.
What do you think? Are you scheduling tweets? Are you using them as part of your projects or marketing? How are you doing it?