I wrote a post over at my company blog called Why bother blogging at all, wherein which I mentioned that it’s pretty tricky to find time and resources to get blogging done. After writing what I thought of as a kind of throwaway rah-rah post, I realized that there’s a lot more to this, if you give it some thought.
Because right after asking yourself why one should bother blogging, if you’re doing this as a business, the next question after why do it at all is, “What’s it doing FOR me?”
( And as always, when I say “business,” you can interpret this as you need. )
If you’re blogging to make some kind of impact happen, how are you measuring whether that impact happened or not? For instance, if I invite you to check out Thesis (affiliate link), I sure as heck go check and see how many people clicked the link over the next few days. If I’m writing what I consider to be a thought leadership post, I look for number of trackbacks. If I write a post that’s linkbait (hey – we all do), I check to see if you bit into my bait.
So, quite simply, HOW are you USING your blogging, and what are you asking it to do for you? And how are you measuring that it worked?