I’m not going to lie. I STOLE this entire email from my inbox and copy/pasted it here for you. It’s from DJ Waldow, who is one of the smartest people talking about email marketing out there. But this? This is a great email he sent me. Not because he praises me. In fact, I’ll explain why.
SUBJECT: Tea. Podcasts. Online Stalking. Vine. Secret audio.
I hope you are not TOTALLY creeped out by my recent “online stalking” of you. You are sharing some really interesting/funny/helpful stuff on G+, FB, your blog, Vine, etc these days so … well … I’m … yeah.
The thing I’ve been enjoying the most however, is your podcast. HOLY SHIT. Dude. This is your calling! I honestly could see you hosting a TV show. I’ve been trying to get my ass back in shape and your podcast is the perfect length for my 20 or so minute mid-day runs.
I really loved the Dan Pink one as well as the David’s Teas episode. I drink a boat load of coffee every day. However, thanks to your interview, I’ll be finding a local David’s Teas this weekend.
I also – thanks to Nick (cc’d here) – recently uncovered the “secret audio” portion of your podcast. Brilliant! Nick and I are starting to “professional borrow” some of your podcasting tricks, starting with the interview we did with Craig Jarrow – The Time Management NINJA – which will publish a week from Wednesday. We recorded an intro.
So, if you are still reading this, that all was a long way of saying this.
P.S. I bolded that in case it’s all you read.
Have a kick ass weekend. Do something Kid President like…
The Rebel’s Guide to Email Marketing
Why This Was Awesome
In case I have to explain it, I will:
- Great subject line. Dragged me in.
- Respectful of my time.
- Great conversational tone and off-the-record. (He never knew I’d be printing this or he’d be a lot more polite. Maybe.)
- It wasn’t just praise but a sense of what I did right, so I could consider doing more of that.
- It let me know that I’m doing well by the running crowd, time-of-show wise.
So, I think there’s a lot to learn from DJ. What do you think?
On the Radio Show Today
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