Hubspot Has Some Solid Twitter Stats

I wanted to post this information I got from Mike Volpe from Hubspot because I think it’s really useful. (disclosure: Hubspot sponsors the Inbound Marketing Summit.)

HubSpot released the world’s largest Twitter study based on data from 4.5 million accounts over the past 9 months. In the last report we saw that 80% of accounts had completed their bio, but it seems like a much large portion of Twitter accounts are inactive or abandoned this time. For instance, out of the accounts Hubspot analyzed:

  • 79.79% failed to provide a homepage URL
  • 75.86% of users have not entered a bio in their profile
  • 68.68% have not specified a location
  • 55.50% are not following anyone
  • 54.88% have never tweeted
  • 52.71% have no followers

You can download the full report at: http://bit.ly/sotwitter

And they blogged about part of the data here: http://bit.ly/SOTblog0609.

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