Wow! Look at this! Why am I so excited? Because this ad popped up on Pandora, the best music site on the web (and no, I don’t want to argue about that with you. I don’t care what you say.) So why is this cool? Because Jameson GAVE ME SOMETHING IN CONTEXT with the platform. They made me a playlist. I am immediately – immediately – excited about this, because it says, “Hey, we know you’re in here listening to tunes, and we wanted to mix you up some tunes while you’re here,” and it doesn’t say, “Hey! Hey! Over here! Give me your attention, damn it!”
Now, the added bonus? There’s now the word “Jameson” stuck in the front of a playlist in my Pandora, so until I delete it, I’m looking at it even when I’m not playing it. It’s subliminal-ish, and makes me smile, and makes me think, “You done good, kid.”
Compare that to the HP ad earlier that was so multimedia that it broke my connection to Pandora and I had to refresh the page. I like HP (well, I like them because of Ann Finnie, and I think their touch PC is kind of cool), but that ad made me grumpy.
So, back to Jameson. Great job, guys. Thanks for playing nicely. Whoever did that for/with you, please give them some love. They hit a home run there.