In my last post, I talked about making sure we Use LinkedIn Effectively. Here’s something else to think about: stop importing your Twitter feed into LinkedIn indiscriminately. If LinkedIn is meant for business networking, what do you think these updates (pulled at random) are doing to help your business?
Let’s see, we have:
A quote – shows you can copy and paste (okay, and a little bit of where your head is).
A link – this one’s actually pretty good, as it leads me somewhere, but it’s a request for help with a contest. (still okay)
Location talk – which is good for finding potential business meetings.
Software talk (?)
And a retweet of a retweet of a quote.
There’s nearly no business value in any of those items listed above (I’ll give Lewis a pass for his location quote). As someone using LinkedIn for business networking, what do you think others see when they read those bits of information? Do you think they’re at the desk, thinking, “Wow. Now THIS is actionable. I’m going to get a little deeper with this person right now.”
I’m going with no.
Use LinkedIn for Business Status
Now, what does that mean? Advertise? No. Maybe it’s a mix of uses. Here are a few I put out there over the last few days:
In one, I ask a question about using LinkedIn for networking. It gets 27 comments (which isn’t bad, but also tells me that people certainly had some thoughts about the topic, so I make a note to blog more about this). In the one before that, I make a direct request for folks to subscribe to my blog. This is partially because I just added a bunch of new connections on LinkedIn, so I want to be sure to invite them into my primary property (my home base).
But in all cases, anything I put across that status message is something that pertains to my business interests in one way or another.
Keep The Stream Valuable
Frankly, what I can see happening in short notice is that people might choose to unlink from you to clean up their status stream. So, you might even be risking network connections by threading Twitter into LinkedIn.
Just because you can doesn’t mean it’s a good idea.