Keeping Up With the Digital Channel
First off, I don’t. I don’t read every tweet and Google+ post and whatever else. I dip in, look around, get out. I share interesting things that my friends might be doing. Sometimes, I share cause-minded stuff for people (like THIS – please just take a moment and give $10). But I don’t keep up.
Dip in. You can do this whenever. You can take 10 or 15 minutes a day (total!) if you want, and look around, comment where necessary, and then call it good. If you’re promoting or marketing your business, that’s all you need anyway. Put up a few posts, share a few related items, connect and engage where appropriate. Done.
Keeping Up With Email
There are a few tricks to keeping up with your inbox (I say this on a day where mine’s a bit messy). One is to reply back as fast as you can, and as definitively as you can.
Old: Sure I can meet with you. What time’s good for you?
New: Yes, I can meet with you. How about either 10am Tuesday or 1:30pm on Wednesday?
See the difference?
And now, an absolution:
Delete (or archive) any email more than 14 days old. You are NOT going to reply.
Do it. If you have x-thousand in your inbox, you’re never going to reply. If they need you, they’ll write back.
Keeping Up With the Latest Trends
I don’t. I don’t care. If something is worth it, someone will tell me. You read Mashable and someone else reads TechCrunch, and another person reads Obscure Mobile Technology Daily. Me? I read you. And when you think something is awesome, you share it. And then lots of people share it. And then I see it, and that’s still plenty early enough to do something with it.
This thrashing sense that we have to stay “current” on the news is rarely useful. Unless your business absolutely thrives on the now. But most of us only think our business does. Let’s say you sell marketing services to clients. Do you think that your client needs you to know about how Pinterest made their layout bigger? I’d say no. At least not at the very moment the news came out.
In the End, I Keep Up By Choosing My Priorities
Today and tomorrow, I have work to do for the people who take my courses. I owe them future lessons, and I owe them some feedback on various parts of the process. I owe prospective new clients some feedback. But I don’t owe Facebook my time. I don’t have to look at every Instagram photo that’s shot by. It’s all choices.
Me? I choose my priorities? You?
Please Consider Getting My Newsletter
Here’s exactly what you get when you sign up to my newsletter: I write you a weekly newsletter every Sunday. In it, I’ll tell you a story that will illustrate some point that’s useful to your life, your business, your organization, or maybe all of these. I’ll invite you to participate. I’ll be very personal. My goal is to help you build a strong, sustainable, relationship-minded business.
This letter is written be me, Chris Brogan. If you hit reply, the reply goes to me. I respond as soon as I can. Most people can’t believe how fast, but don’t let me get your hopes up. Sometimes, it takes a few days. But if you hit reply, I’m there.
If I intend to sell you something (and I do that, sometimes), it’ll be very clear. Somewhat comically so.
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