Sometimes a shift happens in culture and we don’t notice it, or don’t think it has much to do with us, or we just don’t care. Other times, we should perk up and take heed. I think this is one of those times.
This post by Nick Bilton is, on the surface, not exactly mindblowing, and yet, it is. It might be. It’s something worth thinking about. And yet, something a lot of us hav been doing without thinking much about it for a while.
Essentially, the idea is that the way we communicate is (has been) shifting towards visual cues.
I wrote about the rise of the Junkweb a while back. The concept was different, but it relates to this. My premise was that the web before this point was based on text and links and Google knowing what to do to help us find things, etc, and that the web now has a lot more pictures (which are pretty much contextual quagmires for machines but are instant magic recognition for we humans.
For instance, what is this?
It’s coffee. So what? But what else is it? It’s French Press, so if you know what that is, you have a different reaction. Coffee isn’t just coffee. It’s fuel. It’s “I’m working, here!” It’s more than coffee, right?
The premise of Bilton’s post and Sergey Brin’s revelation is this: using graphics and photos as communication is upon us. (Yes, for some people, it’s part of how you/we communicate already.)
What will it mean?
And as for the rest of it? I’ll cover it in this coming Sunday’s newsletter (get yours for free!)
What say you?