Having given several hundred people access to my new project, the Owner Mastery Foundation Group, I’ve been slapped hard with the realization that no one reads. Several hundred people somehow missed the part on the welcome letter that said, “You have to do THIS to get access to the group that goes with the program.” And what I’ve come to learn is that it’s my fault.
Well, Not Fault
I am every one of these people. I don’t read things all the time. I miss the instructions. If they’re not made easy to understand, I miss them. That’s how I broke my Dell evidently. Somewhere on page 9 (9!!!!!) of their documents, it said, “If you use any power source other than the fussy fancy pants one that comes with this device, you’re gonna have a bad time.” (Not an actual quote.)
So, if the group is really important, it’s my job to say, “HEYYYY!!!!! HERE’S HOW YOU SIGN UP!!!!” And not put it in the third paragraph.
But I’m not writing this to complain. I’m writing this to instruct. No one reads what YOU are saying, too.
Brevity. You MUST be brief. And concise.
Because no one’s going to read it.
I publish a magazine. Have I told you that lately?