Business communication is all about this. People write things all the time in such a way as to make them seem more important. Well, I’m sorry, but I have to call bullshit on that practice.
We’re human. Talk with us like we’re human. Eschew obfuscation. (get it?)
Business value is not in big words. It’s in big understanding. We confuse this all the time. We forget that we’re not writing for ourselves (unless we are), but instead, we’re writing to be understood.
I am not in the rocket science business. I’m in the business of achieving success for myself, my clients, and my army. Every insight I attempt to equip you with on this site comes from the extrapolation of what it can do in your hands.
I’ll leave rocket science to NASA.
Photo credit, the EVER amazing Steve Jurvetson