Matthew McConaughey is smart, and so are the people at Wild Turkey, a Kentucky maker of bourbon. They approached the actor to be the celebrity spokesman for their product. You’ve seen it a million times before. But Matthew wanted more. He said that he wanted to dig in and get his hands in the clay of it all, to be a bigger part of the story and not just a character in it.
So now he’s their creative director. His first project? This six minute documentary. It starts out the way you’d expect, but I like just how quickly it goes into the details of the people behind the drink. It’s easy to forget that every product has a story, but that’s where McConaughey can prove his mettle. His job is to show us why this bourbon is what it’s meant to be.
I just got back from a half hour of rucking (which is hiking around with a backpack full of weight – in my case, 55 lbs). I’ve been doing this almost daily for three weeks straight, heading into my fourth. The training I’m working on has eight weeks of this in the menu before I get back to “regular” weight lifting. For whatever reason, I’ve found rucking to be the most consistent fitness effort I’ve ever put forth. It has me thinking about habits and motivation. This is important to your business and ownership pursuits. I’ll talk you through it.
The Motivation Habit
Yesterday’s newsletter (Do you get my newsletter?) was about the fact that motivation takes work, and that it must be assigned to you by yourself to carry on your missions and efforts. If you’ve read anything about motivation and willpower, however, you’ll know that they’re kind of the weaker links in our ability to get more done. Habits are the power player.
I never write about the bleeding edge of things. It doesn’t benefit most people to run out and try something very new most times. But I really think you should give Pokemon Go a try and I’ll explain why.
What is Pokemon Go?
If you’ve ever heard of the video game / card game / cartoon / multi billion dollar franchise that is Pokemon, it’s about a bunch of trainers who catch and train wild creatures in little balls so that they can battle each other (not bloody, but more like sporting). Again, this has been a super popular video game, a card game, etc.
Our friend James showed us the wonderful independent bookstore, McNally Jackson while we were in New York recently. We left with a stack of books (which I never do, because I’m a digital downloads kind of guy) and probably could’ve stayed there an hour or two more if I hadn’t needed to take a quick tour of highly functional plumbing (bookstores do it to me every time!). I loved the store because it wasn’t selling every book. It sold books it thought would challenge you or feed you or make your mind better. And that showed.
Five Good Dishes
Some time over the past few days while walking around various parts of New York City between my other duties, I wrote a note in my Idea Machine ( what’s that?) that just said “Five Dishes.”
The recent vote for Britain to depart the European Union came with a tall side order of hate, racism, and fear. Your first reaction will probably mirror mine: deplorable. And it is. But there’s more to it.
Hate Comes From Fear
This kind of hate, anyway, is the stuff of fear. The people most affected by any economic or political changes are those who are struggling to survive. No matter what the change is, it hits those who are the least stable in their lives and situations. When you see lots and lots of reports of people in Britain shouting “Go back to Poland,” my guess is that it comes from people who aren’t getting enough to eat, or who have to decide whether to pay for medicine or heat.
I have a secret weapon when it comes to building my business, and it’s something I definitely can’t train you to have. I love to share thoughts and ideas with people. I love creating posts. Text, video, audio. It’s all great for me. I love sharing.
My Secret Weapon
The beauty of such a secret weapon is that you can learn more about me and about my business and about whatever it is I do that helps you thrive. It’s great because it’s a way to stay in contact with you, a way to share another perspective, a way for you to “mind read” and learn how I look at challenges.
You can read (ironically) a blog post every day or so telling you that blogging is dead. They tell you to write into Facebook notes or into Medium or anywhere but on your own blog. They tell you that no one visits blogs any more. And whoever “they” is have lost tons and tons of opportunities over and over again while shifting between platforms while giving you that advice.
Blogging Is Not Dead
Blogging is alive and well. People create content of varying levels of value every day. There are dozens and dozens of posts created on some sites each day while other people have switched to a weekly frequency. But millions of new pages of content are created daily, no matter where you fit in the spectrum.
I’ve had the pleasure to work with many different companies on several influencer marketing projects over the years. Some were really well run and excellent and others felt like they weren’t a great fit (my problem, more than theirs). As I’ve had the opportunity to work with a lot more companies on influencer marketing programs, it’s been on my mind a lot. I wanted to write something from the perspective of the supposed “influencer,” and in this case I mean me.
Rule One: Honor the Community You Serve
I’m at an interesting time in my career. Everything I’m “most known for” is mostly stuff from between 2006 and 2009, and though I’ve continued to be in the public eye and adding lots and lots of value where I can, it’s not like I’ve delivered any next BIG thing that has people talking. People quote me, but a lot of what they quote is from a whole different time. (The quotes still apply, I guess.) And I just stumbled onto one reason why. I need to give you some backstory.
Play the Hits
I’ve talked about this before. My “shorthand” for this comes from a story about the Beach Boys that might be fake, for all I know. Evidently, one detail that keeps ruining their plans for a reunion is that most of the band wants to play “Good Vibrations” and “Surfin USA” and Brian Wilson wants to play the experimental music he was working on when the band broke up. He wants to explore forward, but the band knows that people going to a reunion concert want them to play the hits.
I’m writing this to tell you about beliefs, and how dangerous it can be to believe something. I’m not writing this to tell you to make any kind of changes in your eating habits. I want you to know this because I love sugar, things made with sugar, and I love all the fake sugars out there, too. No, friend. This is about belief. Oh, and I’m not selling anything. This is just a story.
Sugar – I Had No Idea
My buddy and business partner Rob Hatch recently did his first run through the Whole 30 diet and lost like 25 pounds in a month. Being that I needed to re-jumpstart my weight loss efforts (depression gave me back 50 pounds absolutely free!), I was motivated to give it a try.