What’s the best diet? The one you’ll follow. What’s the best exercise program? The one that gets you the results that YOU want. What’s the best business strategy? The one you’ll actually implement to get where you want to go.
I was wishing a happy birthday to Scott Sigler, and realized that he’s a great example for my upcoming book, Make Your Own Game. Scott was an aspiring fiction author who couldn’t really get the attention of anyone to publish his works. So he decided to do a podcast in serial form (yes, LONG before that serial showed up and acted like it was a novel idea).
How to Start Your Media Diet
Look at the blogs and newsletters you currently receive. You already know which ones you read fervently. Those will probably stay in your regular rotation. It’s the other stuff that has to go.
I Start With “Why Bother With a Book?”
It took a while to write this new book, but not the actual writing process. That’s kind of quick. Instead, I got a bit wrapped up in the content. Who cared? Was it worth it? Why bother? The book I was going to write would have sucked. And it took me a year to get my ideas into a much better shape.
Imagine you need to swap out the dishwasher in your kitchen (the device, not a person). If you didn’t want to do the job yourself, you’d call a plumber, or go look for one online. Now, imagine the plumber spends her or his time telling you about their credentials, about why they charge what they do, about how they’re the very best at what they do. Great, but will you help me swap out the dishwasher?
Is Your Site About You Or Them?
If you haven’t visited chrisbrogan.com in person lately, click that link. What’s the first thing you see after my handsome face? “Use media and community to earn customers.” It says clearly what I’m offering you on this site.
I’ve come to realize that one big challenge we have is that we have to tell the world how we help them, and we have to do it often. Only, we have to do it in a way that makes it about our buyers and not us. If you’re like me, you quite often have a song stuck in your head. In some ways, I think we should be this way with our customers. As long as we’re not an annoying song.
Sing the HELL out of Your Song
People don’t know what you offer. Or they forget what you offer. Or they’re so busy that they might need the reminder a bit more often because then one of those times might be the “right” time.
I wouldn’t ever write a post like this if I were asked. I hate when people ask me outright to say nice things about them or their company or their event. No one asked me to write any of this. I need to tell you that so I can say what I want to say next.
I really REALLY loved Brand Manage Camp in Las Vegas. Run by Len Herstein, I have to tell you that I loved this event. This is SO WEIRD for me to say. I don’t like talking about branding. I don’t really like branding. But I loved every minute of this. I’ll tell you why, really quickly.
I’m writing this for my Owner Insiders but figured I’d share it with you, as well. The idea is one of those simple-but-potentially-profound ones. I’ll be sharing it with the people at Owner Action Systems LIVE in Portland, Maine on 9.24.16.
Your Message and Your Voice
I believe that when you better understand what you stand for, what you believe in, what you bring to the picnic, and who you seek to help, everything flows better in your business. I’ve come to think about this as a “throughline.” In writing, the throughline is a connecting theme or plot.
This guy is known as Pewdiepie. You can decide he’s a weirdo (he is). You can think his videos aren’t interesting because they’re mostly “let’s play” coverage of video games (currently one of the top watched video categories of YouTube). He also makes $12 million a year from YouTube. However, recently, YouTube implemented some changes to appease the complaints of their advertisers (the reason YouTube exists) and they “forgot” to tell their top creative people like Felix -er- Pewds that the changes were coming. Changes that cost YouTubers money. There’s some news here to think about.
Advertising Hits a Hurdle
First, if you want, watch Pewdiepie’s comments about the change (language not safe for work – which will become one of the points):
I’ve never been one to celebrate Labor Day. It’s a US holiday built to say, “Hey good job, workers. You did work!” Seems a bit patronizing to me. I prefer to celebrate work every day. But you can make a holiday what you want, and so I made mine my own.