I wouldn’t ever write a post like this if I were asked. I hate when people ask me outright to say nice things about them or their company or their event. No one asked me to write any of this. I need to tell you that so I can say what I want to say next.
I really REALLY loved Brand Manage Camp in Las Vegas. Run by Len Herstein, I have to tell you that I loved this event. This is SO WEIRD for me to say. I don’t like talking about branding. I don’t really like branding. But I loved every minute of this. I’ll tell you why, really quickly.
I’m writing this for my Owner Insiders but figured I’d share it with you, as well. The idea is one of those simple-but-potentially-profound ones. I’ll be sharing it with the people at Owner Action Systems LIVE in Portland, Maine on 9.24.16.
Your Message and Your Voice
I believe that when you better understand what you stand for, what you believe in, what you bring to the picnic, and who you seek to help, everything flows better in your business. I’ve come to think about this as a “throughline.” In writing, the throughline is a connecting theme or plot.
This guy is known as Pewdiepie. You can decide he’s a weirdo (he is). You can think his videos aren’t interesting because they’re mostly “let’s play” coverage of video games (currently one of the top watched video categories of YouTube). He also makes $12 million a year from YouTube. However, recently, YouTube implemented some changes to appease the complaints of their advertisers (the reason YouTube exists) and they “forgot” to tell their top creative people like Felix -er- Pewds that the changes were coming. Changes that cost YouTubers money. There’s some news here to think about.
Advertising Hits a Hurdle
First, if you want, watch Pewdiepie’s comments about the change (language not safe for work – which will become one of the points):
I’ve never been one to celebrate Labor Day. It’s a US holiday built to say, “Hey good job, workers. You did work!” Seems a bit patronizing to me. I prefer to celebrate work every day. But you can make a holiday what you want, and so I made mine my own.
I wrote a book on how to Find Your Writing Voice. The idea came because Jacq said she wanted to know how to translate her unique self onto the page, onto her blog, into emails and more. You know, in a world where writing and communication are more important than ever, I wanted to make sure that you weren’t just putting your words out there; you were making your words represent you online.
Find Your Writing Voice
It’s a pretty simple book of writing advice. The idea is that there’s action in there for you and no fluff. You don’t have time to read 300 pages. This is just the meat.
I just looked over my last ten posts. The only thing they all have in common is that I’m not talking about what all my other friends are talking about. I’m not talking about lead magnets and how to automate your tweets or why it’s sad that Blab failed or any of that. I’m not debating whether Instagram stories is a good or bad thing. Mostly because I don’t care. It’s not why I do what I do, and none of that has to do with how I want to help people market and sell and live better.
What Do You Lose by Fitting In?
By contrast, I went to a few people’s sites and if you covered up their headers and just read the post titles, you wouldn’t really know which site you were on. The posts are somewhat the same. The subject matter is definitely the same. It’s like we’re all catching the same five fish.
I’m working on a new post, but I want to make you watch this video ahead of it. I won’t explain why yet. Just go with me.
It’s practically September, you know. The year is almost over. How much did you accomplish? Can you measure it in any way? Do you have any markers? I’ll tell you straight out that I didn’t do nearly enough to cover myself in this regard. I didn’t track it well enough.
Wait: Where Did Yesterday Go?
To the positive, I’ve worked really hard at following the 20 Minute Plan. That means that I’ve put 3 hours of work towards my priorities in every single day. To the minus, I still didn’t tighten up my goals enough, nor did I work a big enough and meaningful enough plan.
The guys at BargainFox sent over this insane infographic full of Pokemon Go information. There are some fascinating numbers in there.
Matthew McConaughey is smart, and so are the people at Wild Turkey, a Kentucky maker of bourbon. They approached the actor to be the celebrity spokesman for their product. You’ve seen it a million times before. But Matthew wanted more. He said that he wanted to dig in and get his hands in the clay of it all, to be a bigger part of the story and not just a character in it.
So now he’s their creative director. His first project? This six minute documentary. It starts out the way you’d expect, but I like just how quickly it goes into the details of the people behind the drink. It’s easy to forget that every product has a story, but that’s where McConaughey can prove his mettle. His job is to show us why this bourbon is what it’s meant to be.