I’m a business advisor and educator. My job in one way or another over the last several years has been to help businesses figure out how to market and sell better using digital tools. That makes my job basically business advisor and consultant.
I’m not a social media expert.
I don’t care about the tools. I care about the interactions. I care about business making. I care about helping professionals communicate and connect.
Lately, I’m finding lots of interaction and fun on Facebook. I once wrote a post about how I was leaving Facebook for Google+ because whoa, that’s the future. Until Google decided it wasn’t. And I’m reasonably well known for loving Twitter and being an early adopter of it.
Which social network is right for you?
The real answer? The one you like. I like Instagram plenty. I like Facebook more than I ever did before (no real idea why). I even spent a half hour today in LinkedIn (which I usually complain about).
Content marketing is the art of using content of any kind (blogs, podcasts, newsletters, and much more) to reach prospects and customers and influencers, and warm them up for the potential of a purchase. You can have an offline business and use content marketing. You can promote yourself, a book, a store, a church, or whatever it is you need to do.
The art of content marketing is to create information that entertains, informs, and then CONNECTS a potential buyer with what you do/offer.
I started stalking Brian Clark of Copyblogger back in 2006. Hard to imagine that I’d already been blogging for eight years when he showed up, but I knew from the start that Brian was smarter at a lot of things than I was, and that he’d go far. He, on the other hand, thought I was a weirdo and wouldn’t amount to anything. (Long time joke, but true story.)
Brian and I Have Collaborated In Many Ways
Brian was faster to the idea of helping people learn what they needed to know about the business side of the web in a more formalized way. And he created years of content that people really couldn’t rival. While I dabbled and explored and investigated and changed lanes, Brian stayed very tightly on a single mission, helping you move the needle on your business.
I’m working through a few ideas, but I’m a little bit stuck. And as I haven’t been invited to speak at a conference this week or next (where I get a lot of thoughts and ideas), I decided to put on a conference in my living room. The content doesn’t quite matter, because it’s my conference.
People ask me all the time which conferences are the ones to attend? My answer: your own.
I was lamenting the fact that business has been slow over the last handful of weeks (end of the year and first of the year aren’t exactly the roaring seasons for keynote speakers and professional development experts), but a little change of perspective really turned me around. Because there’s a lesson in it that would be useful to an owner like you, I wanted to share it with you.
Measure Your Wealth in Options
The last few weeks have been slow, yes. But that means that I can accept the following truths to go along with it:
I recently picked up the Amazon Fire TV Stick so I could stream movies from Amazon Prime on my TV for the kids and stuff. I figured it’d be a little more “family” feeling than watching off my 11 inch laptop screen. I suddenly learned so much more about visual media and how much it’s coming to mirror the way USA Today thought about delivering information from as far back as when they launched in the early 80s. We love molecular media.
Want a business podcast to listen to this year?
Since 2006, I’ve been inviting people to shift how they approach their year and how they frame their goals and intentions. I created the “My 3 Words” exercise because most resolutions aren’t especially helpful. We decide something vague like “I’ve gotta get in shape” or “I’ve gotta quit smoking” or “I need to make more money” but while these are all great goals, they’re not really useful as ways to guide our activities throughout the year. I thought that maybe we could come up with something better, something more useful, something that would work within our thought process daily and not just for the first seven or eight days of the new year.
What Goes Into Your Three Words?
The first point I’d like to make is that it rarely works for you if you create a phrase. “Do the work,” for instance, is a great thing to think about, but it kind of wastes two words. If you just wrote “work,” you’d still get the gist of the intention. That frees up two words for something else.
Remember that your day is your week is your month is your year. Your success comes from each choice you make along the path. And it’s always your choice.