It’s our job to be storytellers of what we do for the world, and who we seek, and how we’ll help them. If you’re not taking your opportunity to help, to connect, to build the storyline that will guide people to understand what you have that can help them, you’re missing your chance.
Shine Your Own Bat Signal
Think of the immense opportunity. We used to have to beg or buy our way into the newspaper. Can you imagine doing that these days? And yet, when you’re given the chance to address the world, to tell an interesting story, to do anything that will build some connective tissue between you and the people you serve, what do you do?
If you know me, you know that this list won’t be your typical. I don’t care which software most people use. But I do have some thoughts on the matter as it applies to doing business. See, that’s always been the angle. I’m not into the tech. I’m into what the tech helps us DO. And to that end, I do have some opinions on what you should fire up on your phone and tablet and laptop and use more often.
On a recent trip to Las Vegas, I found myself observing many people who were dressed for their nights on the town as if they were starring in a movie or TV show about Vegas. They wore shiny faux-gold sunglasses at night (pretty sure they don’t do this at home). They left three or so buttons undone on their shirts (can you imagine that kind of look at your office?). They wore little black dresses and super high heels and they carried purses that glittered like warfare.
As judgmental as I like to be, I am enamored with the idea because in all cases, people were allowing themselves to play, to be a bigger version of themselves. And there’s something so hot about that.
It’s the strangest thing: I’m sitting on a plane bound for Las Vegas where I’ll attend the premiere of a documentary that I participated in, and I am doing what I do mostly: observing people and their decisions. An older woman in the seat in front of me is on her iPad and using the in-flight wifi, a marvel of technology that allows us nearly unfettered access to the universe while at 30,000 feet! And here’s what she’s doing.
She’s typed “brown fur sweater” into the search bar at NeimanMarcus.com .
I had the pleasure of interviewing Brandon Webb, CEO of Force 12 Media about many things: his writing, his web empire, his books, his view on ISIS, and a lot more. His background, such as it is, includes having run the US Navy SEAL sniper training program and training several of the world’s deadliest snipers.
What ended up being interesting to me is that Brandon is often brought onto shows to comment as a US Navy SEAL, but they tend to underutilize his perspective, or ask general questions like, “Boy, it sure is hard to get through your training as a SEAL, isn’t it?” We went a lot deeper, and it was fascinating.
I am fortunate to know people like Carey Lohrenz, the first female F14 combat pilot, who gave me the shirt in the picture above. She wrote a great book called Fearless Leadership, by the way, a Wall Street Journal bestseller about how to be a better personal leader and then how to lead others. She’s a top shelf kind of person to know, and I intend to connect with her as often as possible over the coming years. I added her to my Whatsapp account for that reason, too. I want to be able to connect with her when I need something, or when I have something to offer her.
I’m pretty excited to announce a new project I’m doing with the legendary Grant Cardone on his Whatever it Takes Network. It’s called Freakshow and it’s a video show about entrepreneurship but often from the perspective of some extraordinary types you wouldn’t normally get a chance to sit down with and talk business. If you like my other projects, you’ll have a blast with this.
My business is to equip owners. I know that sounds fluffy. The current way I do that is through courses and other educational experiences. But, if tomorrow, I could create some other method to deliver the same kind of value (or better), would I abandon courses? Sure. The courses aren’t the big goal. Delivering value to owners is the goal.
Follow the Value
I’m obsessed with delivering value. What’s cool about that obsession is that I spend a lot of my time noodling with one question: “what else do owners need to succeed?” This gives me a strong mission to follow, and that lets me understand where my time should be spent. It dawns on me that THAT is what Owners need, too.
Dear podcaster: I’m really glad that you were kind enough to invite me to be a guest on your show. It means a lot that you think my ideas will be of value to the community you serve. I really want to share a few things with you before we get started. (I’m blogging this because I want the universe to know, not just one person.) I run the risk of seeming a bit fancy or snobby. That’s not it. I’m more sad than anything.
I recently watched my friend, Matt Ridings give a very personal speech, wherein which he talked about culture and how culture is living content. It was mind-blowing especially insofar as how Matt told a very personal story and then a story everyone over twelve years old knows. In the process, though the speech itself was magical, I just kept thinking about the bravery Matt demonstrated in telling the tale the way he wanted to tell it.
Bravery is Contagious
Yesterday, I gave a speech at PubCon wherein which I decided to tell an audience of hardcore Internet marketers about the vital importance of mission. I sketched out the Ownership Principles we teach in courses like The Owner’s Heart and what we’ll cover at our live event in Boston. I did so by talking about three military battles, where the mission was much larger than the man, as my example of how this works.