I had a super great time talking to Laura at Laura from Clarity about content marketing and what it might be able to do for companies looking to reach people and do something a bit more meaningful. They don’t usually share these conversations with the outside world. Usually just the premium people. But they were kind enough to release this to the wild. Here’s how I look at content marketing and the opportunities it has to earn you the permission to sell and add value to a community.
I was working on the audiobook (long overdue) for my book, The Freaks Shall Inherit the Earth and I came to a part of a chapter that might be useful to you.
Are you thinking of hiring someone else?
Are you a solo business and wondering if you should have a partner? Are you wondering about bringing on someone to tackle the expanding workload? If so, I bet you’re wondering about the process and worrying about what you do or don’t know about it.
I had a wonderful time at Michael Port’s Heroic Public Speaking event. There was a lot of value offered for those who attended. As a speaker, I loved sharing what I knew with the folks who were there. But I also operated as an attendee, listening and absorbing, and also getting what I could out of meeting and talking with other attendees. I had a secret opportunity: almost a dozen people there were friends as well as attendees. So I got a LOT out of my time there. But it made me think.
Are you getting the most out of your conferences?
There are some great ways to improve your conference experience, and I want to give you them right now.
I was talking with the ever smart Jeff Brown who does the Read to Lead Podcast (one of my favorites), and we were talking about how podcasting is just booming. Jeff runs a Podcaster Academy. I co-founded PodCamp, etc. It’s a big topic these days.
Jeff said that once at his former job in radio, someone said, “You can’t kill radio. No one will ever listen to a traffic report on a podcast.”
A few years back, I quit Facebook. I tried deleting my old profile, but in Facebook, that’s pretty much an act of congress, so I just abandoned it. A year ago-ish, I snuck back on, but decided not to do much in the way of “business” via my Facebook. Along the way, I discovered what I think is the real value of the platform.
Facebook Business Value Isn’t What You Think
People ask me often about advertising on Facebook. I have no idea. Every time I’ve done it, nothing much happens. Jon Loomer knows better than me. That’s his thing.
I started blogging in 1998, back when they called it journaling. My first site wasn’t really blogging software. It didn’t exist yet. A bunch of my sites have been lost to software companies folding. Then eventually, I landed on blogger.com, ported some of those posts to WordPress, made a lot of mistakes, and finally settled into chrisbrogan.com staying on WordPress and staying in the same rough area of the universe (though my focus changes every few years).
I won’t stop blogging
I love it. I love having a platform where I can reach out to people, share my thoughts and ideas and insights, and find ways to help others.
I was on MSNBC’s Your Business with JJ Ramberg, with my co-panelist Larry Broughton. We discussed underpants, second locations, and virtual assistants. If any of that is your thing or if you just want to see me chatting in a tie, here you are:
I’m a business advisor and educator. My job in one way or another over the last several years has been to help businesses figure out how to market and sell better using digital tools. That makes my job basically business advisor and consultant.
I’m not a social media expert.
I don’t care about the tools. I care about the interactions. I care about business making. I care about helping professionals communicate and connect.
Lately, I’m finding lots of interaction and fun on Facebook. I once wrote a post about how I was leaving Facebook for Google+ because whoa, that’s the future. Until Google decided it wasn’t. And I’m reasonably well known for loving Twitter and being an early adopter of it.
Which social network is right for you?
The real answer? The one you like. I like Instagram plenty. I like Facebook more than I ever did before (no real idea why). I even spent a half hour today in LinkedIn (which I usually complain about).
Content marketing is the art of using content of any kind (blogs, podcasts, newsletters, and much more) to reach prospects and customers and influencers, and warm them up for the potential of a purchase. You can have an offline business and use content marketing. You can promote yourself, a book, a store, a church, or whatever it is you need to do.
The art of content marketing is to create information that entertains, informs, and then CONNECTS a potential buyer with what you do/offer.