Many books don’t come with a soundtrack, unless they’re eventually made into a movie. With my new book, The Freaks Shall Inherit the Earth, there’s most definitely a theme song. It doesn’t have to be your theme song. That’s the best part about being a freak, a weirdo, a misfit, a world dominator. You can be whatever you choose. That’s part of it. But, here’s a song for the freaks.
I’m so excited to announce that my next book, The Freaks Shall Inherit the Earth will be out very soon (
March 17thEarly April in the USA, and not sure for other countries). This book is quite different than my prior books, and yet, there’s definitely an echo of what has come before in several ways. I can see little hints of Trust Agents speckled in the systems I put in place for you, and by you, I mean maybe you’re a freak?
Who are the Freaks?
If you’ve ever wanted to run business your own way but felt that maybe you were too different, or weren’t really the business making type, this might be you. If you’re the kind of person who is a tattoo artist or a one woman livery service (hi, Jane!), or a small town chocolatier, you might be a freak.
Having given several hundred people access to my new project, the Owner Mastery Foundation Group, I’ve been slapped hard with the realization that no one reads. Several hundred people somehow missed the part on the welcome letter that said, “You have to do THIS to get access to the group that goes with the program.” And what I’ve come to learn is that it’s my fault.
Well, Not Fault
I am every one of these people. I don’t read things all the time. I miss the instructions. If they’re not made easy to understand, I miss them. That’s how I broke my Dell evidently. Somewhere on page 9 (9!!!!!) of their documents, it said, “If you use any power source other than the fussy fancy pants one that comes with this device, you’re gonna have a bad time.” (Not an actual quote.)
I really love that the Asymmetrical Press released a book called “Advice to My 18 Year Old Self.” I love them, period, but this is something that’s on my mind all the time. I wish I could go back and talk to myself when I was 18. It’s such a great way to think about what you know now. To that end, here’s some advice to myself. And then? I want you to write yours to yourself. (Oh and buy this book!)
Advice to My 18 Year Old Self
The original story was here.
Summary: Dell Venue 8 Pro tablet dies a few weeks after buying it. I go through hell trying to get it serviced, more hell, more hell, some social media people try to help, kind of reinforcing the part that bugs me (that baseline service is broken and this shouldn’t require social media cowboys to fix).
I need to start this post with a disclaimer: I have occasionally done work for Dell, and am friends and have been friends with several of their staff. I have a very personal wish and hope that Dell succeeds as a company, and many of the best social media stories ever told were told about Dell, especially about my friends like Lionel Menchaca and Richard Binhammer (both since moved on). I am biased towards Dell.
I’m an hour or two away from speaking to the board of directors of a major association whose charter is to help small businesses thrive. They want me to speak a bit, but the majority of the value of today will come from them picking my brain about specifics for their organization. I did the same thing differently via coaching yesterday with another company.
In both cases, the mindset required is to work backwards from the goal.
It’s a blessing that so many people want to interview me for their podcasts and blogs. I would never want to seem like I’m not grateful for the attention, because the opposite, when people stop calling, can be really depressing to some, and a lot of what we’re all seemingly striving for in this space is to capture some attention and share our perspective, or so it seems. One experience I encounter quite frequently with people who want to interview me, however, is that they perceive me to be “into” social media, and that I’ll want to talk a lot about it.
I’m Not Into Social Media
I am laughing because I wrote a very similar post almost exactly one year ago. A full year later, people still don’t believe me. But I’m not. I use the tools, but I don’t sit around obsessing about them. Let me give you a strange analogy.
I run a business magazine called Owner magazine and I helped Jacqueline Carly cofound her magazine, BossFit, about fitness and health. As owners, the goal is “grow the business.” It’s pretty simple. And I like to think of it that simply. But this got me thinking just how much of a difference there is between owners and marketers. And I can illustrate this with one crazy and lovable dynamo of a guy.
My Chocolate Store Doesn’t Know Who Gary Vaynerchuk Is
The owner of the little chocolate store in town has no idea who Gary Vaynerchuk is. I know because I asked her. But I was being silly. She doesn’t know who I am, except that I like her iced coffee. But if I tell her what Gary says about how to sell better, she gets it and loves it. She just put her first Facebook page together. She’s not sure why she did it, but she knows that people seem to use Facebook a lot.
If you do it right, everyone around you will be smarter than you. Everyone will have great ideas and thoughts you’ve never considered, and all kinds of brilliance to add to your experience. When you are fortunate enough to know a lot of smart people, your odds of this being true are even greater. Want to know how to surround yourself with smart people?
How to Find People Who Are Smarter Than You
Go where they are. The brilliant people who are interacting with each other in the Owner Mastery Foundation Group teach me something every time I go there. When I go to great events like the New Media Expo, I’m surrounded by brilliant people. When I visit gatherings like the one that Keith Griffis held in Cambridge the other night, I am lucky to meet brilliant people. And those who came to my very own MDC Boston event at the Hotel Colonnade in Boston? Well, they were super ultra smart.