“Influencer marketing” isn’t new. It has been around for at least a decade in its latest form, which is “Hey, let’s get bloggers to talk about our stuff!” Lots of companies wonder if it’s the right move for their product. Let’s talk about that.
The nice folks at Skinny and Co sent me some amazing products made from raw coconut oil. Most are skin and body things like moisturizers and scrubs and the like. Some is food grade coconut oil, which I already use in my cooking so that’s cool. The products are amazing. Raw. Chemical-Free. No fillers, etc. Cold-pressed. All good stuff to have.
Here’s everyone right now: I’ve got a lot to do. New year, new me. I’m going to do this and that and this and… It doesn’t work. You end up running in a lot of circles, or at best, you hit a lot of smaller goals, but nothing that really moves the needle. Right? Let’s do something about that.
1000 Targets, One Arrow
The time to believe in multitasking is over. You might have a thousand targets (a thousand things to do), but you only have one arrow (your attention). If you shoot at two targets with that one arrow? You miss both.
People always want to know what “successful” people do in their mornings. You can google “morning rituals” and you’ll see tons of really thoughtful and well-considered information. It will also be sterilized and made to make it seem as if the person in question is a saint. Thus, when you compare how YOU start every day, you can’t match up because it’s this other person’s ideal. What if we showed our real morning rituals?
My Morning Rituals
Connect – When I wake up, I send Jacq a message. The first thing I do every morning is connect with the love of my life. (On those occasions where we’re in the same place, I usually don’t wake her so I’d skip this step.)
The biggest change in business over the last fifteen years is our ability (in most countries) to create and launch our own business without anyone’s permission. We have also been granted (via the Internet) the tools to reach our prospective buyers without anyone else’s help. If you WANT to do more business, the first step (after having something to offer others) is to create a home base on the web.
The Idea of a Home Base
I started blogging in 1998, when they called it journaling. I did it for a really simple reason: I wanted to have a voice that was heard beyond my few friends. I wanted to share my ideas with others. That’s it, nothing fancy.
Choose Three Words for Your Success in 2017!
Pick any three words that you can use to guide you forward to success in the coming year. Write these words down every day. Keep them posted on your monitor. Make a phone wallpaper. Whatever is going to keep those words present? Schedule a recurring 5 minute daily appointment that simply gives you a moment to reflect on the three words you’ve chosen for greatness and success.
What’s the best diet? The one you’ll follow. What’s the best exercise program? The one that gets you the results that YOU want. What’s the best business strategy? The one you’ll actually implement to get where you want to go.
I was wishing a happy birthday to Scott Sigler, and realized that he’s a great example for my upcoming book, Make Your Own Game. Scott was an aspiring fiction author who couldn’t really get the attention of anyone to publish his works. So he decided to do a podcast in serial form (yes, LONG before that serial showed up and acted like it was a novel idea).
How to Start Your Media Diet
Look at the blogs and newsletters you currently receive. You already know which ones you read fervently. Those will probably stay in your regular rotation. It’s the other stuff that has to go.
I Start With “Why Bother With a Book?”
It took a while to write this new book, but not the actual writing process. That’s kind of quick. Instead, I got a bit wrapped up in the content. Who cared? Was it worth it? Why bother? The book I was going to write would have sucked. And it took me a year to get my ideas into a much better shape.
Imagine you need to swap out the dishwasher in your kitchen (the device, not a person). If you didn’t want to do the job yourself, you’d call a plumber, or go look for one online. Now, imagine the plumber spends her or his time telling you about their credentials, about why they charge what they do, about how they’re the very best at what they do. Great, but will you help me swap out the dishwasher?
Is Your Site About You Or Them?
If you haven’t visited chrisbrogan.com in person lately, click that link. What’s the first thing you see after my handsome face? “Use media and community to earn customers.” It says clearly what I’m offering you on this site.