The following is a post sponsored by Staples, but every word of it is mine and my opinion, etc. They are a partner of mine because I love the company and have for years. But the post? It’s a me, Mario!
Here’s a strange situation: people come to me often and say “I’m not really sure what to do to get more customers.” It’s strange because I think the answer is always so obvious: be helpful. Our job in most every business is to help someone else succeed. Isn’t it?
When you walk down the main street of any small town, you’ll see businesses with signs showing this or that service available for people, plus shops of various kinds. Why do people think it would be any different online? If it’s not obvious what you do to help others, why are they going to spend their money with you?
What do you solve?
People spend money to solve something. My company gives people business systems to improve their personal leadership. But we get even more specific. I show you how to earn more customers. I show you how to set up your day to get the RIGHT things done (screw getting “more” done).
The Good Old Days
There are two lies you tell yourself when you’re feeling uncertain.
People ask me quite often how they can achieve their goals. They start off great, but then something happens and they peter out. They fall off the path. They break their ten or fifteen day streak. So, how do you keep going and start seeing wins on your goals?
How to Achieve Your Goals
I’m not a wizard at this, but I’ve got some very simple systems you can steal and make your own that would probably get you further down the road. As this is the month of Personal Leadership at Owner Media Group, I figure this is a great time to teach you how leaders get their goals finished.
The following is a sponsored post I wrote for my partners at Staples. I’m so thrilled they are letting me represent their brand because I’ve been a customer for years. Everything I’ve written here is my own opinion.
Back to Business in 2016
It’s the beginning of a new year, where resolutions have been made, sales projects are top of mind, and we’re wondering what’s going to make the difference. How do we improve on the previous year’s results. It’s easy to get overwhelmed. I’ll walk you through how I do what I do, especially because it’s a fun way to highlight the parts of my business where I use Staples to help me succeed.
It’s okay if we lose track of each other from time to time. I knojw that keeping up is a full time job in this world, and one that most of us don’t really have. To make it easier, I wanted to give you an update on me, my business, and what’s going on in 2016.
Chris Brogan in 2016
I’m a fairly simple guy. I have just a few jobs:
The biggest shift I’ve seen in business over the last handful of years is the rise of “do it yourself” leadership. As companies have streamlined by reducing mid-tier management, people are finding themselves in the situation of having to make more and more decisions on their own and take on more responsibility in the process. There’s a lot of opportunity in this change.
Are You a Leader?
When I asked this question to several people, a vast number of the people who responded spoke as if saying yes to that question (Are you a leader?) was the same as somehow bragging or thinking of yourself as more important than anyone else. This caught me by surprise. I thought that everyone would prefer to think of themselves as a leader, even if they’re leading from an individual contributor position.
A lot of folks are starting off their year with a bright smile and a look of determination. They’re posting their “three in a row” photos and their “back at it” statements. That’s all wonderful. We need a few extra steps, if you want to be talking about those habits at the end of the year.
Habits Require Systems
Doing something for 22 times in a row does definitely improve your ability to pick up a new habit, but what REALLY charges the whole shebang is putting systems into place.
How Do You Do It?
Pick any three words that will guide you in the choices you intend to make for 2016. They should be words that let you challenge yourself as to motives and decisions. They should be words that help you guide your actions.
Everything I create, I do at least twice. I publish projects all the time that are good, but maybe something doesn’t work the way I thought it would when it’s in the hands of others. People know me by now and they say, “Hey, this doesn’t make sense.” Next thing you know, there’s a better version of the product available for them (and everyone who now benefits from that person’s suggestion).