If you can’t see this presentation embedded below, click here. This is something nice that Brett Woodley put together for some presentation he was giving (I didn’t catch all the detail). It’s kind of a summary of me. Seemed like a lot of work, so I thought I’d share it.
When looking in from the outside on people who are successful (or who you take to be more successful than you), there’s a real risk that you might believe that it’s “easy for him” (or her). You might accidentally think that “well, they have all kinds of willpower.” You might believe “Well, they started out like me, but now every day is smooth sailing.”
Just like anyone else, I have days where attaining my goals is a struggle and a challenge. One difference between me and some folks is that I’ve worked very hard to translate my larger goals into a daily process. Because of this, I stay very intimately attached to how each day relates to my goals. You should know this, as well, though. My goals don’t care.
It’s amazing what happens when you become a magazine editor. You get to see a lot of people’s writing and think about what it means to deliver a piece of content that works well. Between my own project and the opportunity I’ve had lately to look at dozens and dozens of prospective authors’ works, I’m noticing something very recurring in people’s work: a strong urge for people to write their way off a cliff.
I’m at the New Media Expo event in Las Vegas, and my primary mission here is to help more people’s businesses succeed by introducing them to Owner magazine. To accomplish this goal, I’ve decided to help people here learn a better way to network at business events. Even if you’re not here, I want you to have the same chance to improve your business networking efforts.
How to Network At Business Events
Have Two Missions in Mind – There should be two important missions sharing space in your brain: 1.) How do I help other people succeed? and 2.) How do I grow my business? If you’re coming to the event without both sides of this equation, you’ll either be so selfless that you won’t get a great return for your time, or you’ll be so selfish that people will never want to see you at an event again. Be both. Help others. Help yourself. WITHOUT that whole “quid pro quo” expectation of “if I help you, I expect help” back.
Every year, I go through an exercise where we take three words and use them as the central focus of your goals and efforts for the year to come. Instead of saying “I want to lose 30 pounds” and then forgetting about the goal a day later, I might have something like “green” that reminds me to eat more plant-based foods at every meal, or similar.
The idea is that the words you choose will go past being a simple goal and will become part of the way you identify yourself, and thus, a guiding light for your efforts.
So many people are concerned with how to brand, what branding means to their business, whether they should brand at all, and more. Friends of mine are branding experts, have written books about the topic. I’ve written on it before, mostly from the perspective of personal branding. I was thinking about this today and wanted to share a perspective: your brand is meant to answer a question.
What Do You Do For Me?
Apple means what to you? Elegance? Design? What does it do for you? Most people like Apple because it “just works.” What car did you choose? What does it say about you? What does it do for you?
Before I started writing this, I thought that my kids were unique insofar as they’ve used tablets for a little while (my daughter’s 11 and my son will soon be 8). I guess not. Evidently elementary schools bought 3.5 million tablets in 2012 (I think that stat’s globally, not just the US), so that means my kids are more in the norm than I suspected. Oh, and kids 13-17 who own a smartphone? 58%.
I had a great conversation with Kyle McGuffin about something he’s interested in, and in the process, I learned a few things about Kyle. He’s a loving father who really appreciates his girls. He’s a former national level athlete who represented his whole country in soccer. And he knows a lot of the same people I know.
Kyle’s last name, McGuffin, means something like an object or something that’s used as a major plot trigger. “What’s in the case? You’ve gotta return whatever’s in the case. Oh no! They’ve sent assassins to retrieve the case.” (The case is the McGuffin). He was surprised that I knew what the word meant (I learned it because it was a major favorite method of Alfred Hitchcock).
I’ll be attending New Media Expo in Las Vegas on January 4-6. For years, this has been a great place to meet people and get to know those you’ve only met from afar. I thought I’d lay out my intentions, and also make a few time slots available, if there’s some matching business to be had. Work for you?
My Intentions at the Event
I will be there representing my publishing and media company, Owner, where I serve business professionals by creating your curriculum for the future. I intend to cover interesting businesses doing great work. I intend to meet the kinds of business people who need to reach business professionals like the ones who read Owner.