Erin Giles has brought to my attention something pretty astounding. Almost 30 million people are currently enslaved by someone else. Not in the past, or in any historical context, but right now, today. Nuts, right? To bring some attention to this, Erin has created the End Sex Trafficking Day campaign so that we could all do something to help.
Want to really upset some nerdy types? Use any of these tweets on them (it’s totally okay if NONE of this makes sense to you – just try it!). And if few or none of these seem wrong to you, well, that okay, too. Points if you get each of the references.
I built you a business magazine. I did it because I wanted you to find ways to improve your worth, to grow your capabilities and connections. I did it because I wanted you to have the business curriculum for the future. I did it because 20 or so columnists can tell a much more colorful story than just me alone.
I had a really great call via my consulting by phone offer the other day with Glen. What I loved was that he had really good, crisp questions ready to go, and that he was able to complete all of his requests for information within twenty minutes. In such a short time, Glen was able to question some assumptions, seek my previous experience, get my take on a few related items, and also be introduced to someone who will help him advance his project. All for what came to less than $200.
I’ve had other great calls, like with Autumn Anderson, who’s working on reconciling some interesting branding challenges, while doing what she can to move her interests closer to her heart’s desires. And again, the calls are fast, detail-oriented, and give Autumn what she needs at a very affordable price.
The following is a post sponsored by Cloud Powered Work. What that means is that they paid me to talk about something they want me to talk about. What that doesn’t mean is that they influence my words AT ALL. These are my thoughts on something I think is useful to you.
When I was working for a wireless telecom company back in the day, one of my projects was disaster recovery compliance. In a very short amount of time, I learned a lot about what we would never ever think about: what happens when something breaks. It got really interesting really quickly.
As part of what I’m doing for Owner magazine, I’m working on partnership offerings for businesses who want to work with us. This is in place of what some people would call “ads” and what others know to be interruptions on one end, and less useful on the other end. I intend to help partners find more customers/buyers, and I intend to serve the community at Owner. Why don’t more businesses think this way?
When we don’t understand a new model, it’s hard to fund it. I was talking with smart man Derek Halpern about my ideas for partnership with Owner. He was very encouraging, but he also pointed out a truth: based on what I’m selling (a mix of speaking, online events, consulting, link ads, banner ads, and performance selling, to name most of them), it’s hard to know which budget to take these from. People understand how to pay for banner ads. They understand how to pay for an event speaker. They don’t understand how to “split the bill” to work with me appropriately.
Now that Owner Magazine is up and running, I have new work in front of me. On one level, I work with all my authors to make sure we’re creating really useful business information for people just like you. I work with Rob Hatch to ensure that we’re creating interesting opportunities for our launch partners and future sponsors/advertisers. But my primary goal beyond that is building the community and attract new readers, and to empower the Monchu. Part of what I’m learning is what matters for those efforts and what doesn’t, what works and what doesn’t.
I know, for instance, that subscribers to my newsletter are FAR more responsive and interactive than any other digital touchpoint I have. This blog post will drive a dozen or so people to go check out Owner magazine, but a pointer via my email newsletter (which has now 1/4 the size of the amount of people who will see this post) will drive hundreds and hundreds of people to check it out. Thus, with that in mind, if I really want you to see something and it really matters to me, I may or may not blog about it here, but I will definitely touch the newsletter list and ask them to check it out.
In working on OWNER magazine, I’m paying attention to stats really closely so that I can try things, tweak things, and see what works and what doesn’t. I feel like Christopher S Penn, but when I say that, please know I’m joking. I’ll never be 1/114th as clever as that man.
One question I receive quite often is this: “You create a lot of content. How do you know where to put each piece of content and why?” Up until fairly recently when I launched my brand new business magazine, my answer was a lot more cut and dry. But now that I’ve got several outlets for my content, the question definitely deserves revisiting. Plus, it gives me a chance to showcase ways you can use your various tools of the digital channel to build your own business out even more.
There Is Always An Intention and Goal
With everything I create, there’s an intention behind it that acts alongside the main “payload” of the piece. For instance, my goal with this piece for YOU is to educate you on ways to consider your use of content for your business efforts. MY goal is to also make you more aware of my new magazine, Owner magazine, because I know that when one is busy, people miss such announcements. So that’s the first rule. Have something for the person you intend to help with the content, and have something for yourself in mind.
In one of our books, Julien Smith (founder of Breather) wrote about this concept where he said, “Should you be a hallway or a room?” He went on to explain the concept, which immediately somehow vanished from my head. I threw it into a quick mental bucket that’s labeled: “Julien being smart.” Which, of course, he is.