I’m really impressed with this project featuring Bigelow Tea president Cindi Bigelow asking people on the streets of New York who drinks Bigelow tea. Take a look for yourself:
There are plenty of people helping the Bigelows with the effort, including two PodCamp alum, Justin Kownacki and John Carman, to name a few. They’ve done a great job of putting the Bigelows forward, and giving the brand a face. It’s a great project, and I’m hopeful that other brands check it out as a potential idea for their own B2C marketing.
Sometimes the face of a brand is a fictional character, and before you scoff at that in this age of transparency, think again about Colonel Tribune, the Chicago Tribune’s representative, who has parties thrown for him all around Chicago, even though he doesn’t seem to show up to many.
Would it hurt or help to have a face on your brand? I bet Cindi Bigelow can answer that.