I’m launching several New Marketing Bootcamp events to help give people keyboard level skills in social media execution. This intensive, one day training experience will help business communicators learn what goes into building new online marketing efforts. I’m looking for your help to make sure I’m not missing parts of the training curriculum. Want to glance over what I’m doing?
Part 1: The Landscape of Social Media – this is the section showing case studies and explaining the larger strategy.
Part 2: Examples of Good Marketing – showcasing some of the great business success stories out there.
Part 3: The Down and Dirty (here’s where I need the help).
I’m going to show participants in these events how to:
- Register a domain with a host.
- Install WordPress or Movable Type application.
- Add plugins, themes, and other customizations.
- Implement basic SEO improvements, and use Website Grader to test and re-test.
- Register the blog in the appropriate directories.
- Implement Google Analytics.
- Claim the blog on Technorati.
- Build a simple listening station using Google Reader. (add appropriate sources to it).
- Build “passports” on the appropriate networks and sites (digg, stumbleupon, twitter, flickr, yelp, etc, etc).
- Find the right “complementary sites” for that blog using services like Alltop. Compile contact info for such.
- Basics of profile building for social networks, including best practices, relevant business information, linking/outpost strategies.
- Build one or two profiles to start the company off on the right track.
- Tagging and metadata usage across platforms (diff between tags in Twitter and Flickr, for instance, and for blogs).
- Basic blog technical skills, including how to link appropriately, how to add pictures, how to embed 3rd party information like YouTube videos.
- Perform basic online etiquette, including the importance of commenting, the value of linking back, the conversational nature of Twitter, Facebook, and other social networks.
- Content marketing basics and starting strategies.
What am I missing? What else haven’t I touched on that I’m just assuming people know, or that I haven’t given enough credit in this layout?
More to come on the Bootcamp events.
Thanks for your help.