Rarely do I get so into a book that I have to write all over it. Rules of Thumb by Alan Webber is one of those books. I started it on the plane, and ended up getting it consumed in only a few hours. I read it again taking feverish notes (you’ll see some in the video). It’s not that the book is utterly brilliant, but rather that it makes you think about how you’re doing business. I challenge you to read Rules of Thumb without finding yourself taking notes and thinking about things.
Alan Webber is also the cofounder of FastCompany, and before that, he ran the Harvard Business Review. This makes his very good at saying what’s on his mind, and the book reads well. I’m a fan .