I just got done talking to friend and coworker, Ron Hood, and he said the most marvelous thing. He said that many times, in a conversation with a client or someone connected to our business, he’ll feel a nice connection with the person. He’ll say, “Oh, I’ll have to add you to my Christmas card list.” But that’s only the beginning.
Ron then sends the card a few days after he tells them this. It could be May. It could be July. And it’s a Christmas card, not a card. It’s whatever it is, a tree or Santa or Jesus. I don’t really know because I’m not on his list. Yet.
But I love the concept of this. I love that Ron has decided this is the touch he will add to the interaction. One touch. He has a lot. I love that every time someone gets these out-of-season cards, they laugh uproariously, contact Ron, and thank him for making his day. It’s brilliant. And it has absolutely nothing to do with my business, except that it’s human business. And that, as it turns out, is exactly my business.
Thanks, Ron. I enjoyed our conversation immensely. You’ll be able to see the full interview at Owner magazine. Not subscribed? Get on that. You’ll enjoy it. And of course, it’ll be in my new book, coming in early 2014.
Christmas cards in June. Clever man, Ron Hood. Clever man. (Want to know what else Ron does? Check THIS out.)