Mark’s a smart and driven guy, but he’s feeling a bit down. He feels like his big plans took a hit and that he’s probably past the point where he can do the role he dreamed of doing for so long. The only thing is, I don’t think Mark’s even 30 years old yet and he’s talking like an old man who has given up. I’ll explain how Mark can fix this at the very end.
A Business Trick For You: Sequence
One of the least talked about details in business is understanding the importance of sequence. This isn’t a tricky word, but just in case. I mean do this, then this, then this other thing. Step 1, step 2, step 3.
But sequence is a CORE element to a lot of business success and failure moments. Knowing when and in what order? That’s often what makes things go terribly wrong. Or right. I’ll give you an example.
Let’s say I want you to buy my Owner Insider membership. (I do!) Imagine coming to see me speak at a conference. If the first words out of my mouth are “I really want you to buy this thing I’m selling,” you WILL tune me out.
But if I help you and give you great ideas, and fill you with confidence about the potential of your continued success, and then I mention that I’ve created a great peer group experience that is built around getting you from stuck to launched, THAT might be the better time to encourage you to buy.
My sales process is exactly like that, especially if you sign up for my newsletter:
- Get a friendly welcome letter that also gives you a valuable gift.
- Get a newsletter or two from Rob and me sharing our insights.
- Get a follow-up email making sure you’re all set, and inviting replies.
- Introduce you to some of our products and services (sales letter).
- Give even more good information via the newsletter.
That’s the sequence. There’s a lot of giving before I ask for something.
The secret to LOTS of what might not be working in your business is as simple as sequence. That’s what to look for when troubleshooting. Do you have something in the wrong order? Are you not giving enough up front? Are you giving too much up front? Are you leaving something until it’s too late? Sequence. It’s the “when” part of business.
Mark and His Sequence
Mark was unaware of his sequence challenge which is rooted in how we perceive failure.
We tend to look at failure as an END state. We attempt (A) something, and then we fail (F). The sequence is “AF.”
I explained to Mark that the better and more accurate sequence is AFA. Attempt, Fail, Adapt.
With that one little detail in place, we learn what to do with failure. We adapt and learn from the mistake and then we go after a different attempt. Failure isn’t the end of the sequence. It’s the middle. Until we hit AS. Attempt. SUCCEED!
(And even then, the sequence should be AS(A). Attempt, Succeed, Adapt. Eventually. Right?)
Come Get Better Sequences
And now my selly sell. Come join me in the Insider group. It’s a great way to get your sequences and everything else turned on straight in your business. I can help. I promise.