Shaking Off the Social Media Label

Superhero It’s a blessing that so many people want to interview me for their podcasts and blogs. I would never want to seem like I’m not grateful for the attention, because the opposite, when people stop calling, can be really depressing to some, and a lot of what we’re all seemingly striving for in this space is to capture some attention and share our perspective, or so it seems. One experience I encounter quite frequently with people who want to interview me, however, is that they perceive me to be “into” social media, and that I’ll want to talk a lot about it.

I’m Not Into Social Media

I am laughing because I wrote a very similar post almost exactly one year ago. A full year later, people still don’t believe me. But I’m not. I use the tools, but I don’t sit around obsessing about them. Let me give you a strange analogy.

I had the absolute pleasure of meeting Twisted Sister’s lead guitarist and the band’s core, Jay Jay French. I admit that I nerded out. I ran over, started quoting the lyrics to an old, far less famous track of theirs, to show I wasn’t a “casual” fan but someone who knew his stuff. Jay Jay held up a hand, stopped me from reciting more lyrics, and said, “Dude. I’m the guitarist. I have no idea what Dee is singing. I just know when to start and when to stop.”

He was joking. But it was also kind of true. He did his part, but the last thing he (or any rock star, I’ve come to learn through my experiences) wants to talk about is the guts of the work. Jay Jay has a lot more to him than his band and his tunes. He has lots of interests beyond that work, and he also doesn’t theorize and opine all day on the state of the industry. He works. He does the work.

I’m Into People and Business

I don’t care about Klout. I find things like Facebook security updates boring. It doesn’t matter much how many people do or don’t follow me. None of that’s interesting. What’s endlessly interesting to me are human stories and businesses that treat people like they matter.

In a recent article I published at Success magazine, I wrote about people I really admire, like AJ Leon and Melissa Leon and my sometimes co-author and friend, Julien Smith and more nice folks. I like seeing how they’re changing the world. I think they deserve to do more of these interviews, not me. So that’s the story I like to tell. The people around me. The people like you who are striving.

The Same Should Be True of YOUR Business

And yes, I’m being prescriptive here. I’m telling you “you should do this,” which isn’t always the best way to help someone. But it’s what I’ve got. You SHOULD tell the story of the people you serve. The Monchu is the media. It’s not about “the conversation.” It’s about telling a story with meaning that builds not only your business but builds the opportunities of the community you serve. It’s a serving suggestion for success.

So are you? Are you telling the stories of the people you serve? Because that’s a strong focus of mine in 2014 and beyond. Sure, I’m getting known for taking lots of photos of my own head. Selfies forever. But that’s just to show you that I’m your narrator, and I’m part of the story, too. My eyes, however, are on you.

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