In writing up my visit to Gannett, I realized that I was missing something that I wanted: I went to link Jim Lenahan’s name, and then realized that he doesn’t have a blog or any kind of external web presence. I wanted to link Michael Maness, their VP of Innovation, and realized he doesn’t have an external web presence. Ditto Ken Paulson, etc.
It dawns on me that this is a missed opportunity in several ways.
- Links are love. If I link to them, Google values that link and helps search traffic find the site.
- Links encourage exploration. You click links on my site all the time. I watch you do it.
- Web presence gives us a public glimpse of you. It gives people backstory.
- Web presence provides you more opportunities to meet new people.
- Web presence makes a larger showing of your company’s thinkers.
Not every employee needs a blog, and not every employee should be outward facing from a web perspective (several might not want that, actually). But the folks who have jobs that put them in contact with people like me? I think you need a web presence, please.
Agree? Disagree? Thoughts?