Simple Is Best

lemonade stand We marketed Trust Agents in a fairly straightforward way. We didn’t create Twitter visualization apps with floating TwitPics and Flickr groups of people holding up the book (though I love every photo we see of you and/or the book). We didn’t build a very elaborate website, but felt there should be something there.

In fact, nothing we did was especially earth shattering.

Except it was.

We asked you to buy the book. We asked you to point out to your friends or colleagues the book if you felt they could use it. We thanked you via Twitter and Facebook and email and whatever other way you reached back to us to tell us you were reading it, that you liked it, that you found the “zbecause” typo on page 125. (**Update: Keith would like for me to be clear and state that we didn’t think ALL of you. We missed some of you. So, thank you, too, even when we couldn’t get to you personally. We love you. It’s us, not you.**).

Evaluate HOW You View Social Tools

A lot of times, agencies and consultants make things complex. We do this because we’re worried that people won’t think what we’re offering is important. Know what’s important? Sales. Basic things like getting the product into the right hands helps. Making relationships that matter when you need them is key.

The tools aren’t cool because they’re the new shiny object. They’re cool because they let you work more closely with people. It’s an opportunity to create relationships that matter, and a chance to do so in a very nuanced and human fashion.

You’ve got some great opportunities out there to help companies (or your own business or organization) move some needles using these tools. Think simple. Think simple first. Work with every tool from the perspective of what you really need to see happen, and then decide which tools accomplish that.


Photo credit pink.polka

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