Stick a Pin in Local Marketing

I’m just starting to peel back the layers on Thumbtack, but what I’m seeing is pretty interesting. They’re positioning themselves in the rapidly growing local marketing services industry, with a very simple premise of helping people find local services while helping local services market. Now, whatever you think of the business models that will come up with, that’s besides the point. Seeing this service shortly after writing about Gannett Local, plus all these other moves like location-based social platforms means that we’re on to a full blown trend. (Side note: realize that most people have never heard of location-based apps, according to my favorite GigaOm writer, Mathew Ingram.)

They’re Not Even HERE Yet

First off, some facts about how small businesses are (not!) using the web:

  • 40% of small businesses don’t have a web site
  • 81% of entrepreneurs still don’t take advantge of social media
  • 47% don’t think that Facebook, Twitter or even LinkedIn are beneficial to their business
  • 84% don’t provide for e-commerce
  • 62% don’t use email marketing

(Source: Citibank survey.)

How To Get Them In

We’re not selling them what they need. We’re talking them to death about what they could do. Want to work with local businesses? Make it dead simple. Make it simple. That’s how you’ll sell them.

Want to compete with Thumbtack? Offer services. That’s what Gannett Local will likely do in a handful of months. Beat them both to it. Why not?

Local Marketing Is a HOT Marketplace

It doesn’t have to be small, by the way. It just has to be local. You have some potential here. It’s just up to you to take advantage.

What’s your move?

Photo hosted at Flickr

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