It’s easiest to keep doing what you’ve been doing. It’s no effort at all to keep looking at the same metrics, make the same moves, do the same thing with a new name, even. Your customers are good enough. Why prospect for more? The way you tell your product’s story is excellent. It’s worked for several years. Why change it?
You, at your desk, can come back and do the same thing over and over and over for weeks and weeks, and it will look like youre doing something. It will feel like you’re moving. But if you’re in the trenches, and you can’t see things from a different perspective, how do you know it’s working? How do you know anything?
In life, in business, in our interactions with people, the most visible thing is that things are the way they are. The truth, with effort, is that everything can change. Nothing is permanent. Your job is not permanent. Your relationships aren’t permanent. Where you live, what you’re doing, how you’re doing it, are all things that, with effort, could move. Could change.
Are you stuck in the trenches or are you looking at 2009 with new eyes? With or without the answers, will you stick with what you’ve been doing, whether or not it’s working? Or will you be daring and try something new?
I’m over here trying something new. How about you?